SEO Best Practices Turn Blog Entries Into Evergreen Content

Regular blog updates are high on the list of SEO best practices. The provide a steady stream of new content while providing the site owner or digital marketing team with an opportunity to demonstrate authority on the most up-to-date topics related to the site’s central focus. Naturally, this emphasis on staying up-to-date means that some […]

A Local SEO Company Must Serve Both Computers and People

Search engine optimization holds obvious value for on online business. But the efforts of a local SEO company should never be obvious to site visitors. Have you ever read web content that is bogged down with extraneous keywords in hard-to-read sentences? This sort of thing is a poison pill for optimization. And more than that, […]

Is Click-Through Rate Relevant to Ranking?

Search Engine Land recently published an interesting article on the subject of click-through rates and search engine optimization. Citing two studies from the past two years, the article finds that there are fundamental disagreements about whether a site’s CTR affects its ranking in search engines at all. The article’s conclusion is quite correct, and it […]