Choosing the Best Shopify Website Design Company
In today’s digital age, having a functional and aesthetically pleasing website is vital for any business. This is especially true for online businesses, as your website is often your storefront. Shopify is a popular e-commerce platform that has become increasingly popular due to its ease of use and features. But with so many Shopify website […]
Holiday Marketing Strategy for another Atypical Year
A question for all ecommerce business owners: Have you mapped out your holiday marketing strategy yet? If not, it’s fair to say that you’re probably falling behind and should try to make up ground as quickly as possible. It’s often said that the holidays come earlier every year. But this year, that isn’t just an […]
Control versus Controversy in Social Media Marketing
Social media marketing used to be a fairly straightforward and freewheeling way of keeping in touch with your customers and your target audience. It would be overly dramatic to say that that role has changed across the board, but it would also be a denial of reality to suggest that anything is as simple as […]
Choose SEO Terms That Recognize Large-Scale Changes
In our previous post, we talked about how digital marketing may or may not being return to normal, now that the end of the pandemic seems to be within view. This time, we’d like to unpack that topic a little bit, with specific reference to how businesses and their marketing contractors choose SEO terms to […]
Planning Your Post-Pandemic Marketing Strategy
The Covid-19 pandemic is by no means over, least of all in the Los Angeles area where our offices are located. But vaccine distribution is well underway and the Biden administration has speculated that there may be shots available for everyone by as early as May. Although it will still take some time for life […]
Positive Outlook for VR and AR in Digital Marketing
More industry professionals are beginning to recognize the roles VR and AR can play in digital marketing.
Search Engine Optimization May Be Needed for Customer Retention
If ecommerce was just supplemental for you, search engine optimization might not have been necessary. Coronavirus has helped change that.
When Web Design Comes Close to Hands-on Experience
Covid-19 has made it necessary to find digital alternatives to in-person experiences. Their usefulness will last long past the pandemic.
Difficult Circumstances Create Opportunities for Cheap Digital Advertising
Digital advertising campaigns could benefit from the captive audiences they have among populations that are on lockdown during the coronavirus pandemic. So it may be somewhat surprising that a number of companies – both large and small – have put their digital advertising on pause. Of course, the thought process is understandable. Commercial activity has […]
Before Lockdowns End, Consider Marketing on TikTok
Marketing on TikTok may become more popular on the back of the coronavirus pandemic. That is one potential takeaway from a recent article in SF Gate that suggested the short video-sharing platform is “the social media app you need to get through” the crisis. That idea comes from two basic facts of life during these […]