Planning Your Post-Pandemic Marketing Strategy

The Covid-19 pandemic is by no means over, least of all in the Los Angeles area where our offices are located. But vaccine distribution is well underway and the Biden administration has speculated that there may be shots available for everyone by as early as May. Although it will still take some time for life […]

Future Still Uncertain after 32 Years of Web Design and Digital Marketing

The concept of web design has now been evolving for more than three decades. March 12 marked the 32-year anniversary of the creation of the World Wide Web and the start of life for the internet as we know it. It wasn’t long after that date in 1989 that web browsers came on the scene […]

Informational Content in Professional SEO Strategy

What is the main purpose of your professional SEO strategy? Should your site’s content be focused on providing relevant information to people conducting organic web searches? Or is your first and only priority to convert site visits into sales? Obviously, conversions are the long-term goal. But excessive focus on the endgame can actually be detrimental […]

Digital Marketing for Analog Clients

When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local and some might be international. But they all have an established digital presence that just […]

Social Media Marketing Should Anticipate Unpopular Business Decisions

Can social media marketing overcome the backlash that sometimes arises from rational business decisions? That’s the question posed by a number of recent incidents in which companies took certain steps to avoid alienating the one-billion-consumer Chinese market. Unfortunately for those companies, doing so made them look kind of unfriendly to democratic ideals. The protests in […]

Search Engine Optimization is Changing Alongside User Behavior

Traditionally, search engine optimization has been strictly preoccupied with getting results into the first position on a search engine results page (SERP). But the latest research suggests that this isn’t quite as important as it used to be. In 2006, just over half of all clicks went to the top spot on any given SERP. […]

DIY Versus Professional Digital Marketing

Professional digital marketing is a substantial investment for any company. Of course, the hope is that once a relationship is established between a client and marketer, the return on investment will increase sharply. Still, there’s always the temptation to trim costs. And while it seems like marketing isn’t exactly a place where you can cut […]

SEO is for Authoritativeness, not Search-ability

The essential goals of SEO have changed over the years. This isn’t an especially new observation. But it is one that calls for continuous monitoring. The mission used to be simple: push a site up the search rankings, get more clicks, rinse, and repeat. But these days, SEO is increasingly complex. And that has implications […]

Digital Marketing Must Sometimes Question Trends

A wealth of statistics related to digital marketing recently became available in the form of Mary Meeker’s annual Internet Trends Report. The report conveys interesting data regarding the amount of time Americans spend online, how they use that time, and how digital marketing professionals are reaching them. Any number of these data points could prove […]

Does Your Web Design Company Know How to Talk to Kids?

It’s pretty rare that a web design company is tasked with creating content expressly for children. But even among companies that are used to targeting a core demographic of adult consumers, it’s worthwhile to know how to appeal to users of all ages. If a client’s website is designed to have a very long-term impact, […]