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Tag: general strategy

Home Posts Tagged "general strategy"

Planning Your Post-Pandemic Marketing Strategy

March 23, 2021Edward Carneycrisis marketing, customer engagement, general strategy, industry trends, marketing strategy

The Covid-19 pandemic is by no means over, least of all in the Los Angeles area where our offices are located. But vaccine distribution is well underway and the Biden administration has speculated that there may be shots available for…

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Future Still Uncertain after 32 Years of Web Design and Digital Marketing

March 16, 2021Edward Carneydata, Facebook, general strategy, industry trends, web design

The concept of web design has now been evolving for more than three decades. March 12 marked the 32-year anniversary of the creation of the World Wide Web and the start of life for the internet as we know it….

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Informational Content in Professional SEO Strategy

January 18, 2020Edward Carneyanalytics, e-commerce, general strategy, Organic Ranking, SEO

What is the main purpose of your professional SEO strategy? Should your site’s content be focused on providing relevant information to people conducting organic web searches? Or is your first and only priority to convert site visits into sales? Obviously,…

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Digital Marketing for Analog Clients

December 13, 2019Edward Carneyclient relations, contractors, events, general strategy, social media

When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local…

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Social Media Marketing Should Anticipate Unpopular Business Decisions

November 29, 2019Edward Carneygeneral strategy, local marketing, Politics, public relations, social media

Can social media marketing overcome the backlash that sometimes arises from rational business decisions? That’s the question posed by a number of recent incidents in which companies took certain steps to avoid alienating the one-billion-consumer Chinese market. Unfortunately for those…

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Search Engine Optimization is Changing Alongside User Behavior

November 22, 2019Edward Carneyanalytics, client relations, contractors, general strategy, industry trends, SEO

Traditionally, search engine optimization has been strictly preoccupied with getting results into the first position on a search engine results page (SERP). But the latest research suggests that this isn’t quite as important as it used to be. In 2006,…

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DIY Versus Professional Digital Marketing

November 16, 2019Edward Carneyclient relations, contractors, general strategy, in-house, Marketing

Professional digital marketing is a substantial investment for any company. Of course, the hope is that once a relationship is established between a client and marketer, the return on investment will increase sharply. Still, there’s always the temptation to trim…

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SEO is for Authoritativeness, not Search-ability

September 30, 2019Edward Carneygeneral strategy, industry trends, integrated strategy, Organic Ranking, SEO

The essential goals of SEO have changed over the years. This isn’t an especially new observation. But it is one that calls for continuous monitoring. The mission used to be simple: push a site up the search rankings, get more…

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Digital Marketing Must Sometimes Question Trends

August 23, 2019Edward Carneyanalytics, general strategy, industry trends, video, web design

A wealth of statistics related to digital marketing recently became available in the form of Mary Meeker’s annual Internet Trends Report. The report conveys interesting data regarding the amount of time Americans spend online, how they use that time, and…

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Does Your Web Design Company Know How to Talk to Kids?

July 12, 2019Edward Carneychildren, demographics, general strategy, public relations, web design

It’s pretty rare that a web design company is tasked with creating content expressly for children. But even among companies that are used to targeting a core demographic of adult consumers, it’s worthwhile to know how to appeal to users…

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