SEO Strategies Prioritize Content But Look Beyond It

SEO strategies are an indelible part of any online marketing strategies, and they represent a topic that is arguably prone to more uncertainty than any other in the field. The Google search algorithm underwent a number of changes over the course of 2021, which led to endless speculation about how the outcome of different people’s […]

Must an SEO Campaign Change to Keep Up with Search Algorithms?

It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually isn’t necessary, as algorithm updates are unlikely to have a serious impact on the efficacy […]

New Google Guidelines Provide Enhanced Tools for SEO

A Magician Rarely Reveals His Tricks… We may be entering a new era of search engine optimization. As Search Engine Journal has pointed out, Google recently made the unprecedented decision to publicly release its guidelines for search quality evaluation, following the latest major revision of those guidelines. Google took care to point out that they […]