An Exclusive Overview of Instagram Advertising

Instagram advertising is arguably the most straightforward aspect of a social media marketing campaign. The platform is simple to use, both for the account owner and for its followers. With an emphasis on images, it is easy to convey a quick message to your audience. But if you want more engagement, there’s no real limit […]

The Role of Influencers in Digital Marketing in 2020

A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason for skepticism than he was ready to admit. This isn’t to say that I’m coming […]

Influencers Should be Vetted by Your Local Social Media Company

How do the services of a local social media company compare to the effects of a brief partnership with a social media “influencer”? The former represents a large-scale campaign that may generate sustained returns. The latter is a flash-in-the pan that rarely signifies actual collaboration but might generate a short, sharp boost to your social […]

Planning + Chance = Successful Digital Marketing

Is this a digital marketing success story or a cautionary tale about not trusting what you see on the internet? Maybe it’s both. It was recently reported that an ordinary Texas construction worker known only as Omar had racked up 350,000 Instagram followers in a month, just to prove to his daughter that he could. […]

Social Media Influencers Blur the Lines of Paid Advertising

It was widely reported this past week that the Food and Drug Administration was working to crack down on companies that use social media influencers to advertise vaping products. The move is a response to what has been described as an “epidemic” of underage use of nicotine-containing flavor oils. It is also an illustration of […]

Bloggergate Stirs Controversy Over Influencer Marketing

There’s an escalating war of words happening on social media over the issue of influencer marketing. After a UK fitness vlogger named Elle Darby contacted Irish hotelier Paul Stenson asking for a free stay in exchange for publicity, Stenson publicly shamed her in response. Although he blacked out her name in screen shots of the […]

2018 Promises New Trends for Los Angeles Web Marketing, Too

Last year, I highlighted the fact that the New Year is used by many design professionals as an opportunity to look at trends that are either emerging or coming to an end. It bears mentioning that this is by no means limited to designers. Los Angeles web marketing professionals also like to examine the trends […]

Social Media Day Provides Opportunity to Reflect on Cultural Impact

Did you do anything to celebrate Social Media Day on Friday? Did you reach out to your local social media company to thank them for what they do, or to congratulate them on being in an industry that has had such a transformative impact on the way we communicate, market, and otherwise interact? As one […]

Using Social Media to Promote User-Generated Content [Infographic]

Social Media Link recently produced infographic presenting information related to use and impact of online reviews of a product or service. The data was gathered from a survey of some 21,000 consumers and should provide ecommerce websites and their local social media companies with a renewed understanding of the importance of engaging with an active community […]