An Exclusive Overview of Instagram Advertising

February 8, 2020Edward Carneyanalytics, contractors, influencer, Instagram, integrated strategy

Instagram advertising is arguably the most straightforward aspect of a social media marketing campaign. The platform is simple to use, both for the account owner and for its followers. With an emphasis on images, it is easy to convey a…

The Role of Influencers in Digital Marketing in 2020

January 11, 2020Edward Carneyclient relations, customer engagement, industry trends, influencer, social media marketing

A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason…

Influencers Should be Vetted by Your Local Social Media Company

July 5, 2019Edward Carneyanalytics, influencer, Instagram, public relations, social media

How do the services of a local social media company compare to the effects of a brief partnership with a social media “influencer”? The former represents a large-scale campaign that may generate sustained returns. The latter is a flash-in-the pan…

Planning + Chance = Successful Digital Marketing

June 21, 2019Edward Carneycontractors, influencer, Instagram, social media, viral marketing

Is this a digital marketing success story or a cautionary tale about not trusting what you see on the internet? Maybe it’s both. It was recently reported that an ordinary Texas construction worker known only as Omar had racked up…

Social Media Influencers Blur the Lines of Paid Advertising

June 8, 2019Edward Carneycustomer engagement, influencer, law, public relations, social media marketing

It was widely reported this past week that the Food and Drug Administration was working to crack down on companies that use social media influencers to advertise vaping products. The move is a response to what has been described as…

Bloggergate Stirs Controversy Over Influencer Marketing

January 19, 2018Edward Carneyblogging, clients, Facebook, influencer, YouTube

There’s an escalating war of words happening on social media over the issue of influencer marketing. After a UK fitness vlogger named Elle Darby contacted Irish hotelier Paul Stenson asking for a free stay in exchange for publicity, Stenson publicly…

2018 Promises New Trends for Los Angeles Web Marketing, Too

December 30, 2017Edward Carneyindustry trends, influencer, los angeles, non-visual, web marketing

Last year, I highlighted the fact that the New Year is used by many design professionals as an opportunity to look at trends that are either emerging or coming to an end. It bears mentioning that this is by no…

Social Media Day Provides Opportunity to Reflect on Cultural Impact

July 1, 2017Edward Carneyculture, influencer, social media, Social Media Day, The Hill

Did you do anything to celebrate Social Media Day on Friday? Did you reach out to your local social media company to thank them for what they do, or to congratulate them on being in an industry that has had…

Using Social Media to Promote User-Generated Content [Infographic]

November 11, 2015pinksharkinfluencer, Marketing, user generated content

Social Media Link recently produced infographic presenting information related to use and impact of online reviews of a product or service. The data was gathered from a survey of some 21,000 consumers and should provide ecommerce websites and their local social…

Tag: influencer