Bloggergate Stirs Controversy Over Influencer Marketing

There’s an escalating war of words happening on social media over the issue of influencer marketing. After a UK fitness vlogger named Elle Darby contacted Irish hotelier Paul Stenson asking for a free stay in exchange for publicity, Stenson publicly shamed her in response. Although he blacked out her name in screen shots of the […]

2018 Promises New Trends for Los Angeles Web Marketing, Too

Last year, I highlighted the fact that the New Year is used by many design professionals as an opportunity to look at trends that are either emerging or coming to an end. It bears mentioning that this is by no means limited to designers. Los Angeles web marketing professionals also like to examine the trends […]

Social Media Day Provides Opportunity to Reflect on Cultural Impact

Did you do anything to celebrate Social Media Day on Friday? Did you reach out to your local social media company to thank them for what they do, or to congratulate them on being in an industry that has had such a transformative impact on the way we communicate, market, and otherwise interact? As one […]

Using Social Media to Promote User-Generated Content [Infographic]

Social Media Link recently produced infographic presenting information related to use and impact of online reviews of a product or service. The data was gathered from a survey of some 21,000 consumers and should provide ecommerce websites and their local social media companies with a renewed understanding of the importance of engaging with an active community […]