A Local SEO Company Must Serve Both Computers and People
Search engine optimization holds obvious value for on online business. But the efforts of a local SEO company should never be obvious to site visitors. Have you ever read web content that is bogged down with extraneous keywords in hard-to-read sentences? This sort of thing is a poison pill for optimization. And more than that, […]
Managing Threats from Competitors’ Los Angeles SEO Company
The work of a Los Angeles SEO company is not limited to the development of site content that proves a client site’s relevance to designated search terms. Such a company may also face the challenge of fending off attacks from competitors in the form of off-site content that is aimed at tanking someone else’s search […]
A Local Web Design Company Should Fill Many Roles
From time to time, you might encounter articles around the web that ask which is the more important contractor: your local web design company or your local SEO company. The first of these creates an engaging product for your visitors, so they will stay on the page and come back later. The second directs people […]
When are You Justified in Starting over with a New SEO Company?
I was taken aback by the first headline in this Marketing Land article about six action items for people looking to make gains in online marketing this year. Neil Patel goes for the jugular by advising people to fire their SEO agency. His actual advice is not as drastic as that, though. He reasonably elaborates […]
Social Media: Beyond Branding
I’ve dedicated a lot of topics on this blog to discussing the branding and marketing potential that can be brought to your business by a good local social media company. But it must be pointed out from time to time that the professional value of social media goes well beyond these spheres of influence. Social […]
Tell What You Know, and at Least Know the Basics of SEO
I realize I’ve covered this topic before, but the steady stream of posts recalling my attention to it shows that the problem remains alive and well. Two articles came to my attention back to back. One is a press release for some New York area web developer, and it tries to dupe its audience by […]
How Will Blogging Help My Business?
Blogging fills several roles for both established and emerging businesses. It provides an opportunity to take control of your marketing strategy by giving your business a voice with consumers. If they find that voice compelling, then blogging is a means of developing followers who may become a source of sales. Blogging helps you to show […]