Customer Satisfaction with Social Media

NBC News published an interesting report on the comparative status of different industries in terms of customer satisfaction. According to the latest American Customer Satisfaction Index, social media such as Facebook, Twitter, and Instagram falls somewhere in the middle of the pack overall, with 74 percent satisfaction, up from last year’s 71. The article focuses […]

Geofeedia and Place-Specific Social Media Marketing

The recent influx of funding for Geofeedia is big news for the future of social media marketing. The Chicago-based company allows its customers to monitor social media activity based on location, and it has just received 3.5 million dollars in venture funding, which it plans to use to double its staff over the course of […]