The Benefit of Playing Along with Customers

San Antonio’s Indigo Hotel recently got some viral traction after its concierge staff chose to play along with a guest’s strange requests. See the details here.   This sort of things actually seems to be an emerging fad, with customers taking advantage of special request sections of online forms to ask for strange indulgences from […]

Relevance is More Relevant than Ever

I recently linked to a Guardian article about the perceived (but not actual) death of social media marketing. What I haven’t specifically mentioned yet is that the article points out that those concerns are based in large part on the fact that Twitter plans to change its algorithm so that tweets will no longer be […]