Are Children Off Limits To Social Media Marketing?
Social media marketing is not technically supposed to target children. Almost all major social media platforms have a declared age limit of 13 and up, so if you tailor ads to a younger demographic you’re tailoring ads to people whose very presence on the site is a violation of its terms. That said, it would […]
A More Positive Future Audience for Social Media Marketing
For many years, the growth of social media marketing has coincided with the growth of online polarization and negative interactions. We’re not suggesting that there’s any direction connection between branded messaging and the general public’s online behavior. We’re just pointing out an unfortunate fact of life in the age of social media. It’s all the […]
When Social Media Influencers Are Exposed, Clients May Suffer
Social media influencers in both Germany and France have been confronted by tests of their ethics in the midst of Covid-19 vaccine efforts, and there’s little question that their experiences have implications for other areas of the world, including the United States. Several Europeans with high follower counts on YouTube, TikTok, and Instagram have come […]
The Case for Designing Websites with Multiple Versions
If you’ve been paying attention to how people are designing websites these days, you may have noticed a trend toward increased customizability. If you’ve seen only one example of this, it’s probably “dark mode,” an increasingly popular feature of social media platforms as well as other websites that attract a diverse array of viewers at […]
Control versus Controversy in Social Media Marketing
Social media marketing used to be a fairly straightforward and freewheeling way of keeping in touch with your customers and your target audience. It would be overly dramatic to say that that role has changed across the board, but it would also be a denial of reality to suggest that anything is as simple as […]
Viral Marketing Attracts Both Spectators and Cynics
The concept of viral marketing has been around for a long time now. It has gone through many different iterations; it has been formalized and demystified by marketing companies; and it has become so familiar to consumers that many of them have become jaded to cynical attempts at achieving the once-rarefied goal of “going viral.” […]
Filtering Your Online Presence With Social Media Management
One advantage of social media management is that it helps the account owner with impulse control. If this is an issue that you need to address, there’s no shame in it. The vast majority of people have a lack of impulse control online. It’s become fairly standard practice to post whatever’s on your mind at […]
Lessons from a Successful Teen’s Marketing on TikTok
Rolling Stone just published an article on how one teen music artist has been marketing on TikTok, and it’s a potentially insightful case study involving what is still a relatively new social marketing platform. The piece deals with 17-year-old Tate McRae, who signed a contract with RCA last year after her music found some success […]
Can Social Media Marketing Overcome its New “Dilemma”?
Social media marketing faces constant challenges from those who see the dark side of popular platforms. But they can always be overcome.
TikTok May Aid Social Media Marketing Even if it’s Shut Down
Though there’s a risk of TikTok being shut down, it remains a proving ground for new social media marketing skills.
