An Internet Marketing Company Must Show Clients All Metrics

When the owner of a website asks an internet marketing company (Company) to demonstrate his or her return on investment, that company should pull upon a wide range of metrics to show that customer reach, engagement, and conversions are all improving. This is equally true of paid marketing campaigns and organic processes like social media […]

Purchasing Leads vs. Organic Leads

Any time you find your business targeting a specific set of potential consumers instead of just advertising to a general audience, you’re engaging in a process that begins with lead generation. Prior to the internet age, that practice might have focused on soliciting names and contact information at trade shows or simply purchasing existing information from […]