Building Up from Local to International SEO
International SEO strategies can be built upon the foundation of a company’s domestic strategy for digital marketing. But the two are very unlikely to be identity, so when you are attempting to expand existing practices to include international SEO, it’s important that you avoid simply copying and pasting, unless you follow that up with rigorous […]
SEO Best Practices Turn Blog Entries Into Evergreen Content
Regular blog updates are high on the list of SEO best practices. The provide a steady stream of new content while providing the site owner or digital marketing team with an opportunity to demonstrate authority on the most up-to-date topics related to the site’s central focus. Naturally, this emphasis on staying up-to-date means that some […]
Video Advertising and Search Engine Optimization
You may be surprised to learn that video advertising is rarely a part of the online marketing strategy for small businesses, even in 2021. Only about nine percent of small businesses even report being active on YouTube, and there’s no reason to believe that all of them have actually integrated video advertising into their web […]
Choose SEO Terms That Recognize Large-Scale Changes
In our previous post, we talked about how digital marketing may or may not being return to normal, now that the end of the pandemic seems to be within view. This time, we’d like to unpack that topic a little bit, with specific reference to how businesses and their marketing contractors choose SEO terms to […]
For Effective Web Content, Be Relevant but Brief
Writing effective web content is sometimes harder than it looks, especially when customers and algorithms have different expectations.
Search Engine Optimization May Be Needed for Customer Retention
If ecommerce was just supplemental for you, search engine optimization might not have been necessary. Coronavirus has helped change that.
Voice Search Optimization Might Get a Boost After Lockdowns
Voice search optimization has been steadily growing in importance as part of a broader SEO strategy. There’s really no question about whether this trend will continue over the long term. But one thing that’s much less certain is the short-term impact that recent events will have on the prevalence and sophistication of voice search. As […]
How an SEO Company Can Tap Into Viral Trends
The work of an SEO company is never done. It should be clear to most readers that this sort of work involves constant monitoring and revision, to stay ahead of changes in the internet landscape and to make sure that a site’s SEO focus remains in line with brand identity and overall strategy. But it […]
Remember: Your Local SEO Company Cannot Optimize Weak Content
In this blog, I’ve often voiced criticism for the local SEO company that makes outsized promises to clients. It’s increasingly difficult for such a company to even follow through on those promises through unscrupulous means, since search algorithms are increasingly sophisticated and practically immune to black hat techniques. But the industry still has to cope […]
A Resource for the Los Angeles SEO Company of the Future
There is a study in the November issue of Marketing Science which points to possible forthcoming changes in how a Los Angeles SEO company might do its business. One expects a company in this region to be particularly close to the cutting edge of the industry, and that includes the speedy adoption of new technological […]
