What good is a Los Angeles web design company when almost everyone in a major metropolitan area can put together their own websites using templates and user-friendly design tools?
I won’t deny that the average person can assemble a reasonably attractive and navigable site. And if that’s good enough for you, then it might be worthwhile to save on the cost of professional services from a Los Angeles web design company. But for many ecommerce sites, “reasonably good” is simply not good enough.
More to the point, the average person can’t tell the difference between a site that serves only visitors’ basic needs and one that answers all of their questions without fail. As much as anything else, this is what you’re paying for when you employ the services of a Los Angeles web design company.
It’s not necessarily about the aesthetic or the basic functionality of a website. Established professionals in big cities tend to have a wealth of experience regarding the problems that visitors encounter on new sites. You may find that this knowledge is something worth paying for, because every unanticipated problem represents a potential loss of repeat traffic and sales.
The bottom line is that an amateur will tend to look at a self-designed website and determine that everything is in its proper place – but only because they already know where everything is. An experienced Los Angeles web design company should be able to look at your site from the perspective of someone who’s clicked onto it for the first time ever.
And only with the benefit of that perspective can you be absolutely sure that no one will get lost on your site and end up clicking away in frustration, never to return.
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