New Feature Brings Instagram’s Interface to Marketing on Twitter

Marketing on Twitter may soon involve a whole new tool, if beta testing of “fleets” proves successful. The feature is currently having a trial run in Brazil, but early reports suggest that it’s on its way to being adopted by the platform on a global scale. Fleets are just the latest in a series of […]

A Social Media Campaign Should Adopt Innovations Quickly

If your social media campaign has recently adopted the “stories” features of Instagram or YouTube, you may not be aware of its origins on Snapchat. The sharing of similar features across different platforms is a testament to the early successes that such innovations have shown by increasing engagement. And for the architects of a social […]