A More Positive Future Audience for Social Media Marketing

For many years, the growth of social media marketing has coincided with the growth of online polarization and negative interactions. We’re not suggesting that there’s any direction connection between branded messaging and the general public’s online behavior. We’re just pointing out an unfortunate fact of life in the age of social media. It’s all the […]

Can Social Media Marketing Overcome its New “Dilemma”?

Social media marketing faces constant challenges from those who see the dark side of popular platforms. But they can always be overcome.

TikTok May Aid Social Media Marketing Even if it’s Shut Down

Though there’s a risk of TikTok being shut down, it remains a proving ground for new social media marketing skills.

How to Talk about Political Debates on Social Media

Wednesday marked the final debate in an explosive election season. Of course, on the internet and social media the debate will carry on until November 8th and beyond. But televised debates tend to focus people’s collective attention and reinvigorate those discussions. Media coverage of the debates is full of headlines declaring that social media “blew […]