A More Positive Future Audience for Social Media Marketing

For many years, the growth of social media marketing has coincided with the growth of online polarization and negative interactions. We’re not suggesting that there’s any direction connection between branded messaging and the general public’s online behavior. We’re just pointing out an unfortunate fact of life in the age of social media. It’s all the […]

Control versus Controversy in Social Media Marketing

Social media marketing used to be a fairly straightforward and freewheeling way of keeping in touch with your customers and your target audience. It would be overly dramatic to say that that role has changed across the board, but it would also be a denial of reality to suggest that anything is as simple as […]

Why Social Media Companies Must Approach Each Platform Differently

Social media companies can, of course, utilize memes as a way of promoting their client brands. But did you realize that memes can also convey instructions about how social media companies should approach their everyday work? And would you have guessed that 74-year-old country music superstar Dolly Parton would be the originator of one such […]

Social Media Campaign, Gamified

Sometimes a social media campaign is connected to a well-recognized event like a holiday. Sometimes it creates one. Did you know that October 8 is Fat Bear Tuesday? And did you know that Fat Bear Tuesday is the culmination of Fat Bear Week? The annual celebration may not be familiar to you unless you follow […]

By Segregating News, Facebook Will Change Social Media Marketing

How will social media marketing be affected by new changes to the Facebook interface? As part of a continuing war on the widespread misuse of the platform, the social networking giant has announced that it plans to relegate news to a dedicated tab, separate from users’ ordinary feeds. If it works as planned, this will […]

Laughing With Your Social Media Company

A recent article in the USA Today brought renewed attention to a phenomenon you may have noticed on Twitter. It pointed out that a social media company (company) with clients in the fast-casual restaurant industry may provide those clients with what is essentially a comedy writers’ room for its social media campaign. Those rooms often […]

Instagram Update : What this means for marketers

New Instagram image dimensions are 1080 × 1350. We are bursting with excitement today as Instagram adds a new feature to it’s photo driven application. It seems that resizing content to fit the square ratio will become a thing of the past for brands. With the advertiser support on the forefront, Instagram has allowed for new formatting […]