Social Media: E-Commerce, Grocery Shopping, and Everything in Between
It is tempting to think of social media marketing as being specifically the purview of companies that primarily do their business online. But this is not really the case. Social media marketing has been demonstrated to have an impact on consumer decision-making out in the real world as well as in e-commerce transactions. Market research […]
3 Updates For Facebook Business to Improve Your Results
We at Pink Shark Marketing have sympathy for Facebook. They are under constant heat for the way they do things and for flaws in their software but a few reasons why they can afford to is because well, they are Facebook. This year has been rather impressive for them as they have been working diligently […]
Social Media’s Role in Improving Customer Service
In my first YouTube talk regarding SEO and social media best practices for small businesses, I discuss how you can use social media to improve your firm’s customer service. Watch the embedded video below to hear my take on: Why customers increasingly expect to be able to reach businesses via social media How social media […]
Get Help Navigating the Social Media Minefield
Let’s be straightforward about this: social media is a mine field. And in many ways it seems as if it is more of a minefield with every passing day. In the popular media, stories of deliberate success in marketing on Facebook, Twitter, and Instagram are dwarfed by stories of unintentional catastrophe in those same venues. […]
M Could Change The Way We Search
According to an article from Tech Crunch, Facebook has been undergoing huge change as they develop their platform to position themselves amongst the stars. It isn’t news that Facebook and Google are going head-to-head to claim the throne of connectivity and rule the internet of things. At first when Facebook announced that they would […]
Social Media: Beyond Branding
I’ve dedicated a lot of topics on this blog to discussing the branding and marketing potential that can be brought to your business by a good local social media company. But it must be pointed out from time to time that the professional value of social media goes well beyond these spheres of influence. Social […]
How to Deal with Employees’ Bad Behavior on Social Media?
Wednesday saw the publication of two very different articles about how employers can deal with mistakes made by their employees on social media. At The Atlantic, Conor Friedersdorf advocates for a principle whereby employers resist the pressures of online mobs and made decisions about firing based solely on competencies and character that are relevant […]
Major Companies Still not Integrating Social Media and PR
An article published at ABCNews.com suggests that while manufacturers of consumer products are using social media rather effectively to market their products, they are failing to utilize it for other purposes, including informing consumers about recalls and safety alerts. This is a bad sign. It suggests that major companies are appropriately eager to take short-term […]
The Benefit of Playing Along with Customers
San Antonio’s Indigo Hotel recently got some viral traction after its concierge staff chose to play along with a guest’s strange requests. See the details here. This sort of things actually seems to be an emerging fad, with customers taking advantage of special request sections of online forms to ask for strange indulgences from […]
Beyond Facebook and Twitter
For several years now, it has been fairly obvious to anyone familiar with the phrase “social media” that Facebook and Twitter are indispensable tools for reaching the public. But social media has come a long way and if those are still the only two services that spring to mind when you think about your SEO […]