Do Small Businesses Recognize the Importance of SEO Strategy?

It’s difficult to imagine a solid SEO strategy emerging from a business that doesn’t understand both the importance of that strategy and the basics of how it would work. But a surprising number of businesses will practically acknowledge that they fit that description. And in reality there are probably countless others led by executives who […]

Skepticism and Social Media Marketing

The recent findings of a global study raise interesting questions for social media marketing professionals and their international clients. The Guardian newspaper and the data company YouGov have surveyed 23 different countries and analyzed their comparative perceptions of social media platforms. The Guardian found that residents of the United Kingdom were the least trusting of […]