Revitalizing Internet Marketing Strategies in the New Year

Internet marketing strategies should be revised and reevaluated on a regular basis, and there is no better opportunity for undertaking that process than the New Year. If you haven’t done so in a while, the beginning of January is as good a time as any to undertake a content audit of your website, to run […]

Lessons from a Successful Teen’s Marketing on TikTok

Rolling Stone just published an article on how one teen music artist has been marketing on TikTok, and it’s a potentially insightful case study involving what is still a relatively new social marketing platform. The piece deals with 17-year-old Tate McRae, who signed a contract with RCA last year after her music found some success […]

TikTok May Aid Social Media Marketing Even if it’s Shut Down

Though there’s a risk of TikTok being shut down, it remains a proving ground for new social media marketing skills.

Before Lockdowns End, Consider Marketing on TikTok

Marketing on TikTok may become more popular on the back of the coronavirus pandemic. That is one potential takeaway from a recent article in SF Gate that suggested the short video-sharing platform is “the social media app you need to get through” the crisis. That idea comes from two basic facts of life during these […]