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Test Web Design Before Launching, and Frequently Thereafter

Web design elements must always tested. That testing must be thorough and it must recur regularly. It may be tempting to believe that if your website was designed professionally, then its general aesthetic and user interface will be more or less as advertised. Of course, the web design team should run a quality assurance test […]

Comfort and Dynamic Engagement: Web Design Trends for 2022

Web design trends always become a topic of rampant speculation around this time. Although there is still a month and a half left until the end of 2021, plenty of digital marketing and design professionals are already offering up their thoughts on what the defining features of top-tier ecommerce sites will be in 2022. Far […]

Innovative User Experience and Responsive Web Design

Responsive web design has been a key feature in the success of a website’s performance for many years. Practically every website is sure to have some visitors using desktop and laptop web browsers while others reach the site via tablets and phones. The different screens obviously bring with them different requirements for a user-friendly and […]

Streamlining: Don’t Overdo This Principle of Web Design

It should go without saying that a core principle of web design is speed of navigation. The entire marketing strategy for an online business should be built, in part, around the idea of directing the right users toward the right content, with the fewest stops along the way. Toward that end, search engine optimization should […]

Digital Marketing Automation for Smaller Companies

As the range of available tools for digital marketing continues to expand, so will the range of opportunities for marketing automation. But entrepreneurs and online businesses should be wary of drawing the wrong conclusion from this trend. The growth of marketing automation does not mean that you will soon be able to install an app […]

Multi-Layered Branding and the Psychology of Web Design

A recent post at the website UX Planet provided some insight into the psychology of web design while also leaving the door wide open to further explore the concepts it raised – and those it may have overlooked. The article was at least the third of its kind, with the author having previously examined how […]

The Case for Designing Websites with Multiple Versions

If you’ve been paying attention to how people are designing websites these days, you may have noticed a trend toward increased customizability. If you’ve seen only one example of this, it’s probably “dark mode,” an increasingly popular feature of social media platforms as well as other websites that attract a diverse array of viewers at […]

The Ever-Broadening Focus of Mobile Web Design

Mobile web design has always faced challenges in the form of differing screen sizes and device specifications. Those challenges are arguably growing in the current market, not just because of the ever expanding range of smartphone options but also because some of the latest models are specifically giving consumers a choice of different sizes. If […]

SEO and Accelerated Mobile Pages

Accelerated Mobile Pages can shorten load times, and the improved user experience can boost SEO. But don’t take it for granted.