Revitalizing Internet Marketing Strategies in the New Year
Internet marketing strategies should be revised and reevaluated on a regular basis, and there is no better opportunity for undertaking that process than the New Year. If you haven’t done so in a while, the beginning of January is as good a time as any to undertake a content audit of your website, to run […]
Video Advertising and Search Engine Optimization
You may be surprised to learn that video advertising is rarely a part of the online marketing strategy for small businesses, even in 2021. Only about nine percent of small businesses even report being active on YouTube, and there’s no reason to believe that all of them have actually integrated video advertising into their web […]
Video Format Options for Digital Marketing
Digital marketing tutorials are more and more likely to place strong emphasis on video content. This trend is based on very real demand, and it recognizes the powerful roles that video content can play in any brand strategy. But those roles fall into different categories, and it is good for site owners and their digital […]
Interactive Web Design Concepts
In a previous post, I highlighted web design concepts that might help certain companies to facilitate remote work. I noted that some employers might not be satisfied with third-party platforms like Zoom, and might see value in bringing online discussions onto their own websites. I also suggested that this kind of interactivity could prove useful […]
Digital Marketing Must Sometimes Question Trends
A wealth of statistics related to digital marketing recently became available in the form of Mary Meeker’s annual Internet Trends Report. The report conveys interesting data regarding the amount of time Americans spend online, how they use that time, and how digital marketing professionals are reaching them. Any number of these data points could prove […]
Does Your Digital Marketing Company Utilize Mobile Video?
It’s no secret that mobile marketing is increasingly high on the list of priorities for any given digital marketing company. I’ve discussed its importance before while emphasizing the need for a strategy that encompasses multiple platforms and takes into account the unique web browsing habits of your target audience. Not all users are married to […]
More Video Content: A Solution for Some Sites, but Not All
In last week’s post, I pointed to a couple of articles speculating about current web design trends. One of those articles made the argument that video content would continue to become much more prevalent throughout this year and beyond. A blog post by video production company Key West Video predictably corroborated those claims, urging corporate […]
