How a Web Design Company Can Strengthen Calls to Action
The initial goal of your web marketing and SEO campaign is, of course, to get people to click onto your site. But your web design company is largely responsible for fulfilling an equally important goal: turning clicks into real action. “Action” in this case might refer to making a purchase through your e-commerce site, providing […]
The Psychology of a Los Angeles Web Design Company
You probably don’t expect a Los Angeles web design company to be expert in human psychology. But it might not be a good idea to look for a basic level of familiarity with the topic if you’re looking to hire one. This is because web development is about more than just coding a page that’s […]
How SEO Companies Can Use “Frequently Asked Questions” Pages
If your experience is similar to mine, you probably remember Frequently Asked Question pages (FAQs) as having been more commonplace in an earlier age of the internet, and particularly before the advent of minimalist web design. But I suspect that the growing prevalence of voice search may precipitate a resurgence of FAQs, as least where […]
Has Your Los Angeles Web Design Firm Embraced Interactive Content?
I believe it’s reasonable for clients to expect a Los Angeles web design firm to be ahead of the curve when it comes to employing tactics that are growing in popularity and starting to show reusable value. Among those tactics are various kinds of reusable content, and it appears that local area firms are indeed […]
Testing for Responsive Web Design
The latest data suggests that as many as half of all internet users complain that some of the sites they use are not optimized for the devices they use to access them. This is a failure of responsive web design – a topic I’ve mentioned in the past and one that is still becoming more […]
Disregarding Advice in Website Redesign
Forbes recently published an article on website redesign by Brandon Ortiz, the marketing director for Salesforce.org. In it, he describes the experience of talking with a friend about re-doing the site, and he offers what amounts to a very interesting thesis statement: “I listened selectively and ended up ignoring half of his advice.” In my […]
Minimalism vs. “Brutalism” in Modern Web Design
By now it is a widely-acknowledged fact that most familiar aesthetic of modern web design (W/D) is an aesthetic of minimalism. Recently, though, it has come to my attention that there is a term gaining more prominence which describes the reaction against the non-distinctive minimalism on display in most instances of reflexive W/D. That term […]
Celebrate Halloween Creatively with a Los Angeles Web Design Company
Halloween is this Tuesday and like many annual occasions, it illustrates the potential for a Los Angeles web design company to play a role in online marketing and audience engagement throughout the life of a client’s website. Some highly trafficked sites have made a habit of giving a spooky redesign to their homepages around Halloween. […]
A Local Web Design Company is a Foundation for SEO
It is encouraging when a major news outlet conveys the same information that I have tried to emphasize on this blog. I hope it will also encourage you to continue coming back when you want information about the services of a local web design company or provider of other web services. An article recently appeared […]
How Cultural Trends Can Inspire a Web Design Company
At this blog, I’ve repeatedly discussed “responsive web design” and how it is the order of the day for any modern web design company. What I may not have emphasized quite as clearly, however, is how predictable the rise of this trend was – or should have been – for anyone who was paying attention […]