web marketing - Pink Shark

How a Web Design Company Can Strengthen Calls to Action

The initial goal of your web marketing and SEO campaign is, of course, to get people to click onto your site. But your web design company is largely responsible for fulfilling an equally important goal: turning clicks into real action. “Action” in this case might refer to making a purchase through your e-commerce site, providing […]

The Psychology of a Los Angeles Web Design Company

You probably don’t expect a Los Angeles web design company to be expert in human psychology. But it might not be a good idea to look for a basic level of familiarity with the topic if you’re looking to hire one. This is because web development is about more than just coding a page that’s […]

Has Your Los Angeles Web Design Firm Embraced Interactive Content?

I believe it’s reasonable for clients to expect a Los Angeles web design firm to be ahead of the curve when it comes to employing tactics that are growing in popularity and starting to show reusable value. Among those tactics are various kinds of reusable content, and it appears that local area firms are indeed […]

A Local SEO Company Must Serve Both Computers and People

Search engine optimization holds obvious value for on online business. But the efforts of a local SEO company should never be obvious to site visitors. Have you ever read web content that is bogged down with extraneous keywords in hard-to-read sentences? This sort of thing is a poison pill for optimization. And more than that, […]

A Case Study in the Power of Internet Marketing

If you keep up with international news, you might have heard about a series of anti-government protests that took place in Iran in early January. One interesting thing you might not have heard about those protests is how the government’s response ended up being a case study in the disruptive power of internet marketing In […]

2018 Promises New Trends for Los Angeles Web Marketing, Too

Last year, I highlighted the fact that the New Year is used by many design professionals as an opportunity to look at trends that are either emerging or coming to an end. It bears mentioning that this is by no means limited to designers. Los Angeles web marketing professionals also like to examine the trends […]

SWOT Analyses Among Los Angeles Web Marketing Firms

When a site owner and a Los Angeles web marketing firm begin developing a plan for how to grow traffic to the site, both parties should undertake some serious analysis and make sure that they understand what they can accomplish, and also what they can stand to lose. One way to think about the available […]

Local and National Roles for a Los Angeles Web Marketing Company

A Los Angeles web marketing company ought to be able to run a national advertising campaign for you. But the particular value of such a firm may be in the locally-oriented marketing it provides. Local web marketing firms are increasingly in demand, and with good reason. According to a recent Industry Watch Report from BIA/Kelsey, […]

A Web Marketing Company that Breaks the Mold Can Help Save the Web

The Content Marketing Institute has just published an interesting article criticizing the current state of web marketing.1 It concludes that traditional advertisements are harming the modern landscape of the internet, while massive companies like Google hold back innovation in the web marketing industry. The article specifically calls attention to what one might describe as “black […]