The Benefits of Responsive Design in Pink Shark Marketing’s Shopify Websites
In the world of digital marketing, business owners understand the importance of having a well-optimized website. Nowadays, a mobile-friendly and responsive website is no longer optional—it’s a must. With Pink Shark Marketing’s Shopify websites, they not only provide stunning designs but also incorporate responsive web design. In this blog, we will discuss the benefits of […]
Emma Stone’s Lesson for a Los Angeles Digital Marketing Company
As a Los Angeles digital marketing company, we at Pink Shark Marketing are perhaps more readily influenced by celebrity culture than a company in, say, North Carolina. But there was a nationally trending news story in the wake of the Golden Globes that I thought might be instructive for some digital marketers and their clients. […]
A Good Digital Marketing Firm Mixes “Mundane” with “Cutting Edge”
A digital marketing firm, like a company representing any other industry, is often on the lookout for new, game-changing developments in its field. If you’re a client of such a firm, you’re probably keeping your eyes open for the same thing. It could be what gives you the edge on your competitors and brings in […]
Automation and Digital Marketing Companies
Automation is a source of controversy and anxiety in virtually every industry. Digital marketing is no exception, as the ongoing growth of things like machine learning promise to make computers more and more capable of taking on roles that once required human minds and human hands. But there are important questions that any given digital […]
The First Job of a Web Marketing Firm: Competitive Research
In various posts, I have emphasized the importance of web marketing firm wearing many hats. There are a number of different ways in which different web marketing services overlap, and they may call for a web marketing firm to have a reasonable level of expertise in web design, social media, search engine optimization, and more. […]
How a Local Web Marketing Agency Can Use Video Content Effectively
Here’s a statistic that might be important to you and your local web marketing agency: When a website has video content, the average user takes 88 percent longer before closing the page. This and other data suggest that video marketing might be an important feature of the strategy that a web marketing agency employs for […]
How a Web Design Company Can Strengthen Calls to Action
The initial goal of your web marketing and SEO campaign is, of course, to get people to click onto your site. But your web design company is largely responsible for fulfilling an equally important goal: turning clicks into real action. “Action” in this case might refer to making a purchase through your e-commerce site, providing […]
The Psychology of a Los Angeles Web Design Company
You probably don’t expect a Los Angeles web design company to be expert in human psychology. But it might not be a good idea to look for a basic level of familiarity with the topic if you’re looking to hire one. This is because web development is about more than just coding a page that’s […]
Has Your Los Angeles Web Design Firm Embraced Interactive Content?
I believe it’s reasonable for clients to expect a Los Angeles web design firm to be ahead of the curve when it comes to employing tactics that are growing in popularity and starting to show reusable value. Among those tactics are various kinds of reusable content, and it appears that local area firms are indeed […]
A Local SEO Company Must Serve Both Computers and People
Search engine optimization holds obvious value for on online business. But the efforts of a local SEO company should never be obvious to site visitors. Have you ever read web content that is bogged down with extraneous keywords in hard-to-read sentences? This sort of thing is a poison pill for optimization. And more than that, […]
