Redesign Projects Should Set Your Site Apart Just Enough

By observing recent redesign projects, you’ll see that successful sites copy some trendy elements, but prioritize uniqueness elsewhere.

Disregarding Advice in Website Redesign

Forbes recently published an article on website redesign by Brandon Ortiz, the marketing director for Salesforce.org. In it, he describes the experience of talking with a friend about re-doing the site, and he offers what amounts to a very interesting thesis statement: “I listened selectively and ended up ignoring half of his advice.” In my […]