Must an SEO Campaign Change to Keep Up with Search Algorithms?

It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually isn’t necessary, as algorithm updates are unlikely to have a serious impact on the efficacy […]

Video Advertising and Search Engine Optimization

You may be surprised to learn that video advertising is rarely a part of the online marketing strategy for small businesses, even in 2021. Only about nine percent of small businesses even report being active on YouTube, and there’s no reason to believe that all of them have actually integrated video advertising into their web […]

Web Design Upgrades at Major Sites Convey Lessons for All

Web design upgrades can come as a surprise to a site’s established users. This is especially true of major social media platforms, which people use as a regular part of their day. By the time you read this, you may or may not have already noticed that there have been significant upgrades at YouTube. There’s […]

Bloggergate Stirs Controversy Over Influencer Marketing

There’s an escalating war of words happening on social media over the issue of influencer marketing. After a UK fitness vlogger named Elle Darby contacted Irish hotelier Paul Stenson asking for a free stay in exchange for publicity, Stenson publicly shamed her in response. Although he blacked out her name in screen shots of the […]