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The Do’s and Don’ts of Social Media Marketing

October 28, 2022

Social media marketing can be a great way to connect with potential and current customers, promote your product or service, and build brand awareness. However, social media marketing can also be a minefield. One misstep can result in a PR disaster that could damage your reputation and cost you, customers. So, how do you navigate the world of social media marketing without putting your business at risk? By following these simple do’s and don’ts.

DO: Keep an Eye on Your Tone

Your tone on social media should be reflective of your brand’s overall voice and values. If you’re a fun and lighthearted brand, then your social media posts should reflect that. On the other hand, if you’re a more serious and straight-laced brand, then your social media posts should be accordingly. In either case, it’s important to remember that anything you post on social media is a reflection of your brand. so choose your words carefully!

DON’T: Post Without a Purpose

Every post you make on social media should have a purpose. That might be raising awareness about a new product or service, promoting a sale or special offer, or simply providing valuable content that your followers will find useful or interesting. Whatever the purpose of your post may be, make sure it is clear before hitting “publish.” Otherwise, you run the risk of confusing or annoying your followers. 

DO: Respond to Comments—Good and Bad

When someone takes the time to leave a comment on one of your posts, it’s important to acknowledge that comment—even if it’s negative. Ignoring comments—good or bad—will make your followers feel like their voices are not being heard and that their feedback is not valued. So, take the time to respond to comments—it’ll go a long way in making your followers feel appreciated!

DON’T: Spam Your Followers

Nobody likes being spammed with promotional content all day long—and that goes for social media too. Yes, it’s important to promote your product or service from time to time, but try to mix things up by sharing other types of content as well (e.g., blog posts, infographics, images, etc.). Taking a break from promoting every now and then will keep your followers from getting annoyed and clicking “unfollow.” 

Social media marketing can be an excellent way to connect with potential and current customers while promoting your product or service and building brand awareness. However, it’s important to remember that social media is a two-way street. In order to be successful in social media marketing, you need to engage with your followers in an authentic way—which means no spamming! By following these simple do’s and don’ts, you’ll be well on your way to having a successful social media marketing campaign that won’t put your business at risk.

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