The Content Marketing Institute has just published an interesting article criticizing the current state of web marketing.1 It concludes that traditional advertisements are harming the modern landscape of the internet, while massive companies like Google hold back innovation in the web marketing industry.
The article specifically calls attention to what one might describe as “black hat” web marketing techniques. These include using bots to generate fake clicks and manipulating a site’s human visitors into clicking on fake news and obtrusive ads. Unfortunately, it’s not uncommon to see these and other questionable methods being utilized by a Los Angeles web marketing company.
These professional practices are not only ethically dubious, they also threaten to have a negative impact on the effectiveness of web marketing as a whole. This is something the given article highlighted when it said that there has understandably been a 40 percent rise in the use of ad blocking software.
This presents a challenge to the industry, but not an insurmountable one. As the article indicates, for a web marketing company the solution lies in creative endeavors that eschew traditional advertising and instead focus on organic outreach to self-motivated consumers. And for people in need of web marketing services, the solution may lie in stepping away from the large companies that insist on peddling traditional models, and instead contracting with a local web marketing company.