The website for the Wharton School of the University of Pennsylvania recently published an interesting article on the topic of marketing. It pointed out that luxury brands have traditionally eschewed the trappings of e-commerce and a traditional web presence, but have increasingly found it necessary to embrace a role for local web marketing companies and a unique, luxury version of e-commerce web design.
As the online elements of both shopping and consumer engagement continue to grow more and more indispensable, this is certainly an interesting topic of exploration. It is something that a luxury brand and a local web marketing company might find equally unfamiliar ground, and also equally exciting.
At issue is the fact that the very nature of luxury marketing is the need to set oneself apart from the crowd. But in the 21st century, there is such a thing as setting oneself so far apart as to appear antiquated and marginal. A luxury online presence must be carefully managed. But if it strikes the proper balance, a local web marketing company can be a tremendous boon to luxury brands.
After all, luxury retailers offer not just goods but a complete lifestyle. And that is something that high-end consumers will want to regularly engage with, to an even greater extent that traditional consumers. In an era of omnipresent web marketing, what better tools are there for such engagement than social media and an intimate, well-managed web presence?