With over 1 billion monthly active users, Instagram is among the most popular social media platforms. And it’s not just individuals using the platform; businesses large and small are finding ways to reach their target audiences on Instagram, too. Instagram has become one of the most effective channels for advertising, with a reported 72% of users saying that they have made a purchase based on something they saw on Instagram.
If you’re not already investing in an Instagram advertising agency for your brand, here are five reasons why you should be:
You Can Reach a Huge Audience
As mentioned above, there are over 1 billion monthly active users on Instagram. That’s a lot of potential customers! And with 80% of users following at least one business on the platform, it’s clear that people are open to engaging with brands on Instagram. No matter what your target audience is, you can be sure that there are people on Instagram who would be interested in your product or service.
It’s Highly Targeted
Instagram offers powerful targeting options that allow you to narrow down your audience so that you’re only reaching the people who are most likely to be interested in your brand. For example, you can target by location, age, gender, interests, and more. You can even create lookalike audiences of people who have already shown an interest in your brand. This ensures that your advertising dollars are well-spent and you get the most bang for your buck.
The Ads Are Native
One of the things that makes Instagram ads so effective is that they blend in with the rest of the content on the platform. Unlike other social media platforms where ads are marked as such, Instagram ads look like regular posts from brands—except they have a “Sponsored” label at the top. This makes them less intrusive and more likely to capture users’ attention while scrolling through their feeds.
Users Engage with Ads
Instagram users are open to seeing ads from brands and are more likely to engage with them than with advertisements on other platforms. In fact, according to one study, engagement rates for Instagram ads are ten times higher than those for Facebook ads. Users can engage with Instagram ads by liking, commenting, sharing, or clicking through to learn more. And each time someone engages with an ad, it becomes more visible to their followers, which gives you even more exposure for your brand.
You Can Measure Your Results
Investing in any advertising can be a risk—but with Instagram advertising, you can be sure that you’re getting results for your investment thanks to the platform’s detailed analytics tools. These tools allow you to track your ad performance to see how many people visit and interact with your ads. This information is valuable when it comes time to adjust your strategy or allocate your marketing budget for future campaigns.
Instagram is one of the most popular social media platforms today, with over 1 billion monthly active users—and it’s not just individuals who are using the platform; businesses large and small are finding ways to reach their target audiences on Instagram too. If you’re not already investing in an Instagram advertising agency for your brand, here are five reasons you should be: You can reach a vast audience; it’s highly targeted; the ads are native; users engage with ads; and you can measure your results. Thanks to these factors (and more), investing in Instagram advertising is worth your time and money—so don’t wait any longer to get started!
Send us a message today to see how the Pink Shark Marketing team can help you build a positive online reputation tailored to your target customer in any industry or locale. We also offer services for Google Ads, Facebook Ads, Instagram Ads, and more digital marketing strategies.