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Facebook & Instagram Advertising

Facebook and Instagram advertising platforms can be an extremely lucrative advertising outlet for many types of businesses. Promote your business everywhere through Facebook and Instagram Advertising at Pink Shark, where real people are managing your online advertising campaigns. We are experts in conversion tracking, relentless testing, and digital advertising.

The uniqueness of advertising on social media stems from the ability to reach people who fit your exact buyer profile, but may not know they need your product yet. Not only can you reach this audience, but through this advertising method you can retarget people who are familiar with your brand, but have not decided to purchase yet.

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types of ads

facebook ads

stories
image posts
video posts
carousel posts

instagram ads

stories
image posts
video posts
carousel posts

Targeted Audiences

People who are part of an interest/behavior group or demographic.
Age
Gender
Location
Interests
Behaviors
Languages

Retargeting Audiences

People who are familiar and have engaged with your brand in the past
Website Visitors
App Activity
Facebook/ Instagram Page Engagement
Past customers
And More!

how we do it

  • consultation

    Through communication with you we discuss goals, desired costs for conversion, monthly ad budget, and any other requirements. We provide a specialized questionnaire to ensure that all points have been covered to create the most optimal advertising campaign.

  • RESEARCH

    We take the time to learn about your services and/or products from your social media pages, website and any other information we can find. We use this data to help us better understand your niche. During this stage we also research competitors, and their campaign strategies. We are able to collect enough information through this research, as well as Facebook/Instagram to find the most efficient strategies for your campaigns.

  • CAMPAIGN DEVELOPMENT

    Through our research, we develop campaigns that highlight your most profitable products and services based on our data. We create campaign structures with segmentation for laser focused targeting, alongside tractability for efficiencies. We either guide you through creating content (photos/videos) in-house with what types will be most effective, or we will create the content for you (if budgeted). Once we’ve gathered the right content, we will develop all the ads, captions, headlines, and calls to action. Upon completion of development we submit to you for review and approval.

  • CAMPAIGN LAUNCH

    Once you have approved the campaigns, we will upload and launch them into Facebook and/or Instagram. During the launch phase, the campaign statistics will take time to optimize as we are creating new ads. This means you can typically expect to see higher than average costs, which will soon level out.

  • ANALYSIS AND TRACKING

    Through multiple software systems, we can to track and analyze data across multiple formats. It allows us to make informed decisions to update campaigns. This includes tractability of sales, lead fills, signups, phone calls, and many other KPI’s that you express to be most important for your growth.

  • Optimization and Management

    Now that we’ve setup and launched your campaigns, it’s important for us to continuously optimize costs based on performance. We are able to make improvements based on data to effectively manage campaign budgets, targeting, ad types, captions, and much more.

    Are you looking to jumpstart your facebook and instagram advertising campaigns today? Fill out the form below and we’ll schedule a call to give you a quote!

case studies

Our projects range from website designs to digital advertising, if it’s digital we’re doing it

Hairvivi – Facebook and Instagram Advertising

FB/IG Advertising

$526k

1300%

view case study
Private Client – Dog Training Products

FB/IG Advertising

Google Advertising

Social Media Management

$287k

882%

view case study
Tale of Knives – Facebook and Instagram Advertising

FB/IG Advertising

$250k

600%

view case study
Huber’s Animal Health – Google Advertising

Google Advertising

$50.3k

1435%

view case study
Renude – Google Advertising

Google Advertising

$28k+

400%

view case study
Acting & Voice Studios – Facebook/Instagram Advertising

FB/IG Advertising

$48k+

670%

view case study
HML Investments – Rebrand

Logo Design and Brand Development

view case study
Curapure – Rebrand

Logo Design and Brand Development

view case study
Lion X Wellness – Shopify Website

Website Design and Development

view case study
ahih

Logo Design and Brand Development

$526k

1300%

view case study

THE SECRET TO ATTRACTING CUSTOMERS AND FOLLOWERS ON INSTAGRAM

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