When it comes to social media advertising, Facebook remains one of the most powerful platforms for businesses in 2025. With over 2.9 billion monthly active users and robust targeting capabilities, it offers endless potential to reach your ideal audience. But success isn’t just about running ads, it’s about using the right Facebook ad formats that resonate with your audience and achieve your goals.
Here are the top-performing Facebook ad formats every business should be using this year.
1. Image Ads (Single Image Ads)
Simple but effective, image ads are perfect for promoting a product, service, or offer quickly. These ads typically appear in Facebook’s News Feed and are ideal for building brand awareness with strong visuals and clear calls to action.
2. Video Ads
Video content continues to dominate on Facebook. Video ads help businesses tell a story, explain a product, or emotionally connect with viewers. Whether it’s a 15-second teaser or a 60-second explainer, video ads drive engagement and higher conversion rates.
3. Carousel Ads
Carousel ads let you display multiple images or videos in a single ad unit, each with its own link. This is a powerful way to showcase a product collection, tell a visual story, or walk users through different service benefits.
4. Slideshow Ads
Don’t have a professional video? No problem. Slideshow ads use a series of static images and motion to create video-like effects. They’re fast to load, budget-friendly, and work well in areas with slower internet connections.
5. Collection Ads (with Instant Experience)
Collection ads are a mobile-first format that features a cover image or video followed by product tiles. When users tap the ad, they enter a full-screen Instant Experience that mimics a branded landing page, perfect for e-commerce businesses.
6. Lead Ads
If your goal is to generate leads, Facebook’s built-in lead form ads make it easy. With pre-filled forms, users can sign up for offers, newsletters, or appointments without leaving the app.
Make the Most of Your Facebook Ad Strategy
Running ads on Facebook is one thing, running the right ad format for your campaign objective is where the real magic happens. Whether you’re looking to build awareness, drive traffic, increase sales, or generate leads, Facebook provides a tool for every goal.
Let Pink Shark Marketing Guide Your Facebook Ad Success
At Pink Shark Marketing, we help brands in Los Angeles and beyond master their Facebook advertising strategy. From creative development to A/B testing and audience targeting, we ensure your ad formats deliver results.
Ready to elevate your Facebook ad game?
Contact Pink Shark Marketing today and get a customized campaign built to convert.
