Test Web Design Before Launching, and Frequently Thereafter

Web design elements must always tested. That testing must be thorough and it must recur regularly. It may be tempting to believe that if your website was designed professionally, then its general aesthetic and user interface will be more or less as advertised. Of course, the web design team should run a quality assurance test […]

Last Minute Social Media Marketing for Holiday Retailers

There are just over two weeks until Christmas – enough time for a major social media marketing push before fulfilling the last batch of online orders or welcoming last minute holiday shoppers into your brick-and-mortar establishment. If your company was forward-thinking, it probably designed a holiday marketing strategy shortly after – or even sometime before […]

Web Scraping and the Demands of Data-Driven SEO

In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from web design down to external marketing as pieces of the same larger picture. Such integrated […]

Reestablish Consumer Trust with Alternative Online Advertising

Online advertising appears to be going through a pretty chaotic phase right now. Costs for ad-buys are increasing at the same time that retailers and other businesses are struggling with shortages of various goods. Meanwhile, the backlash against social media’s ill effects is still challenging people’s perceptions of the value of advertising on some of […]

Comfort and Dynamic Engagement: Web Design Trends for 2022

Web design trends always become a topic of rampant speculation around this time. Although there is still a month and a half left until the end of 2021, plenty of digital marketing and design professionals are already offering up their thoughts on what the defining features of top-tier ecommerce sites will be in 2022. Far […]

Are Children Off Limits To Social Media Marketing?

Social media marketing is not technically supposed to target children. Almost all major social media platforms have a declared age limit of 13 and up, so if you tailor ads to a younger demographic you’re tailoring ads to people whose very presence on the site is a violation of its terms. That said, it would […]

SEO Best Practices Turn Blog Entries Into Evergreen Content

Regular blog updates are high on the list of SEO best practices. The provide a steady stream of new content while providing the site owner or digital marketing team with an opportunity to demonstrate authority on the most up-to-date topics related to the site’s central focus. Naturally, this emphasis on staying up-to-date means that some […]

Holiday Marketing Strategy for another Atypical Year

A question for all ecommerce business owners: Have you mapped out your holiday marketing strategy yet? If not, it’s fair to say that you’re probably falling behind and should try to make up ground as quickly as possible. It’s often said that the holidays come earlier every year. But this year, that isn’t just an […]

Innovative User Experience and Responsive Web Design

Responsive web design has been a key feature in the success of a website’s performance for many years. Practically every website is sure to have some visitors using desktop and laptop web browsers while others reach the site via tablets and phones. The different screens obviously bring with them different requirements for a user-friendly and […]

A More Positive Future Audience for Social Media Marketing

For many years, the growth of social media marketing has coincided with the growth of online polarization and negative interactions. We’re not suggesting that there’s any direction connection between branded messaging and the general public’s online behavior. We’re just pointing out an unfortunate fact of life in the age of social media. It’s all the […]