Search Engine Optimization as Part of a Marketing Strategy
On any given list of tasks that people should master as part of their overall marketing strategy, search engine optimization is likely to fall near last place. This isn’t to say that people generally disregard its role in marketing, but rather that they tend to think of it as an afterthought – something that needs […]
Building Your Online Business with Strategic Steps and Partnerships
When building your online business from the ground up, part of the challenge lies in deciding what you can do on your own and what requires professional assistance. Beyond that, when you start enlisting web service professionals to provide that assistance, there remains the challenge of determining the order in which you need to hire […]
Streamlining: Don’t Overdo This Principle of Web Design
It should go without saying that a core principle of web design is speed of navigation. The entire marketing strategy for an online business should be built, in part, around the idea of directing the right users toward the right content, with the fewest stops along the way. Toward that end, search engine optimization should […]
Asking for Reviews on Social Media Need Not Be an Illicit Act
Online retailers frequently solicit reviews on social media, sometimes offering incentives for consumers to provide them? Are solicited reviews legitimate, and do those incentives constitute a bribe? We think the answer is more complicated than it might appear at first glance. This topic is very much in the news right now because several tech industry […]
Must an SEO Campaign Change to Keep Up with Search Algorithms?
It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually isn’t necessary, as algorithm updates are unlikely to have a serious impact on the efficacy […]
Digital Marketing Automation for Smaller Companies
As the range of available tools for digital marketing continues to expand, so will the range of opportunities for marketing automation. But entrepreneurs and online businesses should be wary of drawing the wrong conclusion from this trend. The growth of marketing automation does not mean that you will soon be able to install an app […]
Multi-Layered Branding and the Psychology of Web Design
A recent post at the website UX Planet provided some insight into the psychology of web design while also leaving the door wide open to further explore the concepts it raised – and those it may have overlooked. The article was at least the third of its kind, with the author having previously examined how […]
When Social Media Influencers Are Exposed, Clients May Suffer
Social media influencers in both Germany and France have been confronted by tests of their ethics in the midst of Covid-19 vaccine efforts, and there’s little question that their experiences have implications for other areas of the world, including the United States. Several Europeans with high follower counts on YouTube, TikTok, and Instagram have come […]
Video Advertising and Search Engine Optimization
You may be surprised to learn that video advertising is rarely a part of the online marketing strategy for small businesses, even in 2021. Only about nine percent of small businesses even report being active on YouTube, and there’s no reason to believe that all of them have actually integrated video advertising into their web […]
Pink Shark Marketing Reaches Top-20 in Directory of L.A. Web Designers
Pink Shark Marketing has been named one of the “Top 20 Los Angeles Web Design Companies” by the B2B marketplace website, DesignRush. It is the second award Pink Shark has received from DesignRush, having previously been included in the site’s list of “Top Digital Marketing Agencies of 2020.” By achieving this distinction in two categories […]