Advertising Management
Facebook and Instagram Advertising platforms can be an extremely lucrative advertising outlet for many types of businesses. The uniqueness of advertising on social media stems from the ability to reach people who fit your exact buyer profile, but may not know they need your product yet. Not only can you reach this audience, but through this advertising method you can retarget people who are familiar with your brand, but have not decided to purchase yet.
We’ve worked with clients from the following business types:
Types of Ads
Facebook Ads
Stories
Image Posts
Video Posts
Carousel Posts
INSTAGRAM ADS
Stories
Image Posts
Video Posts
Carousel Posts
Audience Targeting
Through research we find the best audiences for your brand, these include the following:
Targeted Audiences
People who are part of an interest/behavior group or demographic.
Age
Gender
Location
Interests
Behaviors
Languages
Retargeting Audiences
People who are familiar and have engaged with your brand in the past.
Website Visitors
App Activity
Facebook/ Instagram Page Engagement
Past customers
And More!
Lookalike Audiences
People who are likely to be interested in your brand based on similar data technologies used to match them with your best current customers.
Our Process
Consultation
Through communication with you we discuss goals, desired costs for conversion, monthly ad budget, and any other requirements. We provide a specialized questionnaire to ensure that all points have been covered to create the most optimal advertising campaign.
Research
We take the time to learn about your services and/or products from your social media pages, website and any other information we can find. We use this data to help us better understand your niche. During this stage we also research competitors, and their campaign strategies. We are able to collect enough information through this research, as well as Facebook/Instagram to find the most efficient strategies for your campaigns.
Campaign Development
Through our research, we develop campaigns that highlight your most profitable products and services based on our data. We create campaign structures with segmentation for laser focused targeting, alongside tractability for efficiencies. We either guide you to create content (photos/videos) in house with what types will be most effective, or we will create the content for you (if budgeted). Once we’ve gathered the right content, we will develop all the ads, captions, headlines, and calls to action. Upon completion of development we submit to you for review and approval.
Campaign Launch
Once you have approved the campaigns, we will upload and launch them into Facebook and/or Instagram. During the launch phase, the campaign statistics will take time to optimize as we are creating new ads. This means you can typically expect to see higher than average costs, which will soon level out.
Analysis and Tracking
Through multiple software systems, we are able to track and analyze data across multiple formats. This allows us to make informed decisions to update campaigns. This includes tractability of sales, lead fills, signups, phone calls, and many other KPI’s that you express to be most important for your growth.
Optimization and Management
Now that we’ve setup and launched your campaigns, it’s important for us to continuously optimize costs based on performance. We are able to make improvements based on data to effectively manage campaign budgets, targeting, ad types, captions, and much more.
Looking to jumpstart your facebook and instagram advertising campaigns today? Fill out the form below and we’ll schedule a call to give you a quote!
