Advertising Management
Facebook and Instagram advertising platforms can be an extremely lucrative advertising outlet for many types of businesses. Promote your business everywhere through Facebook and Instagram Advertising at Pink Shark, where real people are managing your online advertising campaigns. We are experts in conversion tracking, relentless testing, and digital advertising.
The uniqueness of advertising on social media stems from the ability to reach people who fit your exact buyer profile, but may not know they need your product yet. Not only can you reach this audience, but through this advertising method you can retarget people who are familiar with your brand, but have not decided to purchase yet.
We’ve worked with clients from the following business types:
Types of Ads
Facebook Ads
Stories
Image Posts
Video Posts
Carousel Posts
INSTAGRAM ADS
Stories
Image Posts
Video Posts
Carousel Posts
Audience Targeting
Through research we find the best audiences for your brand, these include the following:
Targeted Audiences
People who are part of an interest/behavior group or demographic.
Age
Gender
Location
Interests
Behaviors
Languages
Retargeting Audiences
People who are familiar and have engaged with your brand in the past.
Website Visitors
App Activity
Facebook/ Instagram Page Engagement
Past customers
And More!
Lookalike Audiences
People who are likely to be interested in your brand based on similar data technologies used to match them with your best current customers.
Our Process
Consultation
Through communication with you we discuss goals, desired costs for conversion, monthly ad budget, and any other requirements. We provide a specialized questionnaire to ensure that all points have been covered to create the most optimal advertising campaign.
Research
We take the time to learn about your services and/or products from your social media pages, website and any other information we can find. We use this data to help us better understand your niche. During this stage we also research competitors, and their campaign strategies. We are able to collect enough information through this research, as well as Facebook/Instagram to find the most efficient strategies for your campaigns.
Campaign Development
Through our research, we develop campaigns that highlight your most profitable products and services based on our data. We create campaign structures with segmentation for laser focused targeting, alongside tractability for efficiencies. We either guide you through creating content (photos/videos) in-house with what types will be most effective, or we will create the content for you (if budgeted). Once we’ve gathered the right content, we will develop all the ads, captions, headlines, and calls to action. Upon completion of development we submit to you for review and approval.
Campaign Launch
Once you have approved the campaigns, we will upload and launch them into Facebook and/or Instagram. During the launch phase, the campaign statistics will take time to optimize as we are creating new ads. This means you can typically expect to see higher than average costs, which will soon level out.
Analysis and Tracking
Through multiple software systems, we can to track and analyze data across multiple formats. It allows us to make informed decisions to update campaigns. This includes tractability of sales, lead fills, signups, phone calls, and many other KPI’s that you express to be most important for your growth.
Optimization and Management
Now that we’ve setup and launched your campaigns, it’s important for us to continuously optimize costs based on performance. We are able to make improvements based on data to effectively manage campaign budgets, targeting, ad types, captions, and much more.
Are you looking to jumpstart your facebook and instagram advertising campaigns today? Fill out the form below and we’ll schedule a call to give you a quote!
Why choose our social media marketing
company for your business?
Great Social Profiles Turn Visitors Into Fans
We get it. Running a business is all-consuming. The last thing you have time for is maintaining your social media profile. That’s where we come in. Consumers expect to find you on their favorite platforms. We’ll make sure you have a robust and engaging presence that creates a buzz and triggers word-of-mouth.
You’ll Outshine Competitors
No one argues that the competition is stiff. Seventy-five percent of eventual buyers learn about brands on social media. You have just seconds to grab users’ attention, but our content makes a strong first impression that invites engagement.
We’ll Strengthen Your Brand
Consumers rarely whip out a credit card the first time they encounter a product. The idea is to plant your brand firmly in their minds. You have to build familiarity and community around it for the future. We make sure that happens. When people need the products and services you sell, they’ll think of your brand first.
We’ll Target The Right Audience
Targeting by demographics is fine, but we go a step further. We custom-build the audiences that will be most profitable. We’ll work on your list of leads and customer email data for remarketing opportunities. We can also leverage your existing data to build look-alike audiences with similar interests and shopping habits.
You’ll Get High-Quality Traffic
We spoke a lot about driving traffic to your website, but how many visitors convert? We consider your niche, cost, available sources of traffic, restrictions, and targeting options. In short, we do our homework to ensure that you get consumers with a strong intent to buy.
You’ll See Consistent Traffic And Growth
It is not a one-off effort. Getting high-quality traffic is just the beginning. At Pink Shark, we hold ourselves accountable for your return on investment, and we’re never satisfied. Our experts always have fresh ideas to spark growth.
You’ll Acquire More Customers
We have an ever-growing number of tools for getting new clients. Our tactics include social listening, posting consistently, and creating eye-catching content that tells your brand story. We provide instant opportunities to shop, tweak campaigns in real-time, and collaborate with influencers.
You’ll Maintain A Solid reputation
When it comes to social media users, you’ve got to watch them every second. We’ll monitor your channels daily. Favorable posts will get a quick response. If we spot something negative, you’ll be the first to know. We’ll give you sound advice on how to respond. You can’t put a price on reputation management.
You’ll Get Positive Reviews
If you’re not proactively fishing for good reviews, you should be. Many consumers are quick to report a bad experience, but good ones often slip their minds. We reach out just after the point of sale with an invitation to text or email feedback.
You’ll Improve Customer Service
More than 40 percent of online shoppers who reach out to businesses on social media expect a response within an hour. That sounds intimidating, but we’ve got you covered. We respond, give thanks for the feedback, answer questions, and resolve issues quickly. It is your chance to display stellar customer service.
It’s Free Of Cost
Unlike Google ads, organic leads are free. Most businesses need both to reach their goals, but if we handle it right, social media has an impressive ROI. Keys to success include customizing posts for specific platforms, posting unique, relevant content, inviting your subscribers to follow you, and building a presence in the social media communities across Los Angeles.
It Boosts Your Ranking In Search Engines
Social media is increasingly valuable for search engine optimization, especially when users share content. Content that gets numerous shares drives traffic to your website. Tweets display in Google search results. All this attracts the notice of algorithms. Social validation, in other words, increases your ranking.
Why choose pink shark marketing
for los angeles social media advertising?
We Generate Repeated Business Through Social Media
We’re all for helping you acquire new customers, but it’s just as profitable to keep the ones you have. It is all about making your fans feel valued. You may not have time to respond personally to every question, comment, or glowing review, but we do.
We’re A Certified Agency
There’s too much at stake to leave your social media marketing to just any agency. In this ever-evolving industry, marketers who aren’t at the top of their game could leave your business in the dust. Pink Shark’s social media experts stay current on the latest strategies and best practices.
Our Pricing Is Fair
Our pricing depends on the plan you choose and the number of channels we use to get your brand out there. We’ll not only build a substantial online presence, but we’ll continually monitor it and regularly update it. We’re committed to making the most of your budget.
We Provide A Dedicated Marketing Manager
If you like having an experienced, go-to account manager, you’re in the right place. Whoever heads up your social media team will be your first point of contact for questions or input. Not all agencies offer that kind of personalized service.
We Provide Detailed Reporting
We will never keep you in the dark about how our efforts are paying off. Our regular reports cover success metrics ranging from top-performing posts to net followers gain or loss. They reveal the number of comments, likes, shares, page views, clicked links, and more. The data doesn’t lie, and it informs all our decisions.
We Advertise The Modern Way
Who can predict what consumers want to see? The modern way is to think as they do no matter what they see. After making them aware of your brand, we gear all our content towards inspiring them to buy something. We guide them through the decision-making process that turns social media users into paying customers.
We Have A Proven Track Record
The Pink Shark team has years of experience across a wide range of sectors. Our experts will get to know your business and do extensive research on the latest trends in your industry. Our clients’ glowing testimonials speak to our innovation, expertise, and uncanny accuracy.
Our Strategies Are Customized
Each campaign must be unique. SEO that works for soccer moms doesn’t necessarily work for stage mothers or stay-at-home dads. In some cases, targeted customers prefer Pinterest over Facebook. Not every business needs a ton of ads. We’ll perfectly tailor our strategies to your unique brand.
We Run Performance-Based Campaigns
When you succeed, we succeed. That’s why we go the extra mile to double-check on the targeted campaigns. It’s why we retest our strategies and relentlessly monitor to improve our campaigns. We’re not just in this for the short term. We hope to build a long-lasting, mutually beneficial partnership.
We’ll Improve Your Click-Through Rates
High CTRs are vital to a successful campaign. Click-throughs mark the journey through the purchasing funnel. If CTRs are low, something is fundamentally wrong with the targeting, SEO, or content itself. We can fix that to give you a significantly better ROI.
You’ll See Quick Results
Your potential customers are out there, and we do endless research to find them. We establish the most critical metrics for your marketing goals. We analyze your competitors and fine-tune your content accordingly. Most of all, we make timeliness a priority. You’ll enjoy phenomenal results faster than you think.
You’ll Acquire New Customers
If you’ve been doing things the old-fashioned way until now, you’ll be shocked by how much easier it is to acquire new customers the modern way. According to one report, 78 percent of small-business owners get at least a fourth of new customers through social media marketing.
Why instagram advertising is the best
way to promote your business?
Low Ad-Click Rates
Instagram advertising has soared over recent years especially in Los Angeles. The platform boasted its millionth advertiser in 2017, and it has a substantial lead over most other social media platforms. You can expect affordable cost-per-click rates of somewhere between $0.20 cents and $2. The average is $0.70 to $0.80.
Highly Personalize-Able Ads
Using Instagram’s numerous features, you can make your campaign more up-close and personal to your targeted audience. Show off your brand with photos, videos, stories, or the carousel format. In the new Explore tab, if you choose, Instagram will display your customized content according to users’ interests. It’s a built-in targeted audience.
Measurable Results
We’re looking out for your return on investment. Metrics we actively track include reach, engagement per follower, likes, and comments. To boost the growth rate, we also track sales, leads, website traffic and link clicks. We’ll regularly report to you and optimize your account as necessary for even better results.
Targeted Ads
We’re good at reaching users who are likely to become customers. We target ads based on demographics such as age, gender, language, location, interests, and online shopping habits. We can also remarket to users who have already shown interest. There we will find related audiences who are similar to your existing customer base.
Increased Conversion Rate
Instagram users love to like it! You could collect hundreds of those coveted little hearts per ad. With responses like that, you will see your conversion rate spike ahead rapidly. It generates more substantial web traffic and mobile app downloads.
Extended Reach
Instagram hosts more than 500 million active users per day. Eighty percent of them are outside the U.S. That means that advertising on Instagram will boost your visibility on a massive scale. Sit back and go with the feed flow while your brand gets international exposure.
Greater User Engagement
Instagram users are famously engaged on the platform, sharing around 95 million photos and videos on any given day. Not only that, but users who click on websites tend to stay longer than visitors from other platforms. Instagram visitors stay 192 seconds on average. That’s 40 percent longer than visitors from Twitter.
Enhanced Customer Satisfaction
Consumers love the personal touch, and Instagram gives you a golden opportunity to respond to comments and likes. You can also immediately address negative feedback or resolve issues. It is much more than a marketing platform. It’s an ideal channel for communicating with existing and future customers.
Increased Brand Awareness
Our dynamic, relevant, timely ads firmly plant your brand in users’ minds. When they need your products and services, they’ll know where to find them. Your followers will take it from there. Word-of-mouth has never had such a broad reach.
Why choose pink shark for instagram
advertising in los angeles?
We Create Eye-Catching Visuals
In this digital age, there are more visual learners than ever. Furthermore, images and videos engage people and resonate with them much longer than text. We leverage Instagram to capture and hold users’ attention. We do it by using eye-catching, visually appealing ads that stand out.
We Strategically Use Hashtags
It is crucial to success on Instagram. Popular hashtags like #fashion and #photooftheday won’t do much to distinguish your brand. We’ll come up with highly relevant niche words for your business and target market. We know lots of hashtag hacks to make them pay off.
We Cross-Promote Your Ads
Cross-promotion is one of the most effective ways to boost your following. We Post your content on Facebook, LinkedIn, Twitter, and other platforms. It encourages users to follow you on Instagram. We use these and different strategies to drive traffic to the platform where we get the most engagement rate from your target audience.
We Deliver Results
Leave everything to our Los Angeles Instagram Ad experts. They stay current on the frequent changes to the platform. They have the know-how and passion for delivering on-brand content and stunning photography. As they are social media savvy, they can generate customers and increase conversions. Thereby they will make your brand dominate the competition.
How facebook advertising
can promote your business?
It Has Billions Of Users
When it comes to reaching, Facebook is still king. More than 2.3 billion people use it every month. Facebook following is a diverse group of all ages, interests, and lifestyles. You can reach the masses or focus on users who have already visited your website.
It Generates Quality Leads
Facebook users are just a few taps away from experiencing your products. When they click on a lead ad, a form pops up. Facebook has done most of the work by populating it with their contact information. Facebook then forwards the request for information, an email subscription, or an appointment directly to you.
It Costs Less Per Click
Provided your ads are specific to your target audience, you could spend as little as a dollar a day advertising on Facebook. Google AdWords doesn’t come close to it for affordability. Facebook has four bidding options. We’ll help you choose the most cost-effective structure for your budget and campaign objectives.
You Can Monitor Performance
Are you getting the most bang for your buck? Facebook Ads Manager can tell you. The analytics tool tracks a wide range of metrics, such as the number of ad appearances, and several actions per click. It also tracks cost per click, cost per like, and cost per conversion.
You Can Do Viral Marketing
You never know. Your ad campaign could be the next “Deez Nuts” or “The Dress.” Facebook ads have high global reach potential if enough people like them, comment on them, and share them. Give us the chance to create ads that are clever, funny, or poignant enough to go viral all over Los Angeles.
You Can Demonstrate Excellent Customer Service
Facebook groups are brand-friendly forums for engaging with potential customers. You can also take care of the customers you already have. It is your chance to be a good source of information, respond to feedback, and answer questions one-on-one. You can even use Messenger to send order confirmations and real-time shipping updates.
Why choose pink shark as your
facebook advertising company for los angeles?
We Fine-Tune Your Ads
Again, Ads Manager provides a wealth of information on how ads perform. We continually analyze the data to ensure that you’re getting the best possible ROI. We frequently edit content and rethink the timing of ads, so they’re more likely to reach your audience.
We Boost Your Click-Through Rates
CTRs on Facebook are healthier than ever as the platform continues to improve its advertising tools. Pink Shark marketing team will handle the creative and targeting end. To get your brand before the right consumers, we will show you unlimited options. There’s no better time to market on Facebook.
We Keep Your Existing Audience Engaged
Improving conversion rates is just the beginning. Modern consumers want ongoing, engaging relationships with their favorite brands. Pink Shark will have your regulars coming back for more. We utilize Messenger Bots, quality posts and images, and engaging live video to build brand loyalty.
