Facebook and Instagram advertising platforms can be an extremely lucrative advertising outlet for many types of businesses. Promote your business everywhere through Facebook and Instagram Advertising at Pink Shark, where real people are managing your online advertising campaigns. We are experts in conversion tracking, relentless testing, and digital advertising.
The uniqueness of advertising on social media stems from the ability to reach people who fit your exact buyer profile, but may not know they need your product yet. Not only can you reach this audience, but through this advertising method you can retarget people who are familiar with your brand, but have not decided to purchase yet.
We’ve worked with clients from the following business types:
Global Retail Brands
Types of Ads
Through research we find the best audiences for your brand, these include the following:
People who are part of an interest/behavior group or demographic.
People who are familiar and have engaged with your brand in the past.
Facebook/ Instagram Page Engagement
Through communication with you we discuss goals, desired costs for conversion, monthly ad budget, and any other requirements. We provide a specialized questionnaire to ensure that all points have been covered to create the most optimal advertising campaign.
We take the time to learn about your services and/or products from your social media pages, website and any other information we can find. We use this data to help us better understand your niche. During this stage we also research competitors, and their campaign strategies. We are able to collect enough information through this research, as well as Facebook/Instagram to find the most efficient strategies for your campaigns.
Through our research, we develop campaigns that highlight your most profitable products and services based on our data. We create campaign structures with segmentation for laser focused targeting, alongside tractability for efficiencies. We either guide you through creating content (photos/videos) in-house with what types will be most effective, or we will create the content for you (if budgeted). Once we’ve gathered the right content, we will develop all the ads, captions, headlines, and calls to action. Upon completion of development we submit to you for review and approval.
Once you have approved the campaigns, we will upload and launch them into Facebook and/or Instagram. During the launch phase, the campaign statistics will take time to optimize as we are creating new ads. This means you can typically expect to see higher than average costs, which will soon level out.
Through multiple software systems, we can to track and analyze data across multiple formats. It allows us to make informed decisions to update campaigns. This includes tractability of sales, lead fills, signups, phone calls, and many other KPI’s that you express to be most important for your growth.
Now that we’ve setup and launched your campaigns, it’s important for us to continuously optimize costs based on performance. We are able to make improvements based on data to effectively manage campaign budgets, targeting, ad types, captions, and much more.
Are you looking to jumpstart your facebook and instagram advertising campaigns today? Fill out the form below and we’ll schedule a call to give you a quote!
Instagram advertising has soared over recent years especially in Los Angeles. The platform boasted its millionth advertiser in 2017, and it has a substantial lead over most other social media platforms. You can expect affordable cost-per-click rates of somewhere between $0.20 cents and $2. The average is $0.70 to $0.80.
Using Instagram’s numerous features, you can make your campaign more up-close and personal to your targeted audience. Show off your brand with photos, videos, stories, or the carousel format. In the new Explore tab, if you choose, Instagram will display your customized content according to users’ interests. It’s a built-in targeted audience.
We’re looking out for your return on investment. Metrics we actively track include reach, engagement per follower, likes, and comments. To boost the growth rate, we also track sales, leads, website traffic and link clicks. We’ll regularly report to you and optimize your account as necessary for even better results.
We’re good at reaching users who are likely to become customers. We target ads based on demographics such as age, gender, language, location, interests, and online shopping habits. We can also remarket to users who have already shown interest. There we will find related audiences who are similar to your existing customer base.
Instagram users love to like it! You could collect hundreds of those coveted little hearts per ad. With responses like that, you will see your conversion rate spike ahead rapidly. It generates more substantial web traffic and mobile app downloads.
Instagram hosts more than 500 million active users per day. Eighty percent of them are outside the U.S. That means that advertising on Instagram will boost your visibility on a massive scale. Sit back and go with the feed flow while your brand gets international exposure.
Instagram users are famously engaged on the platform, sharing around 95 million photos and videos on any given day. Not only that, but users who click on websites tend to stay longer than visitors from other platforms. Instagram visitors stay 192 seconds on average. That’s 40 percent longer than visitors from Twitter.
Consumers love the personal touch, and Instagram gives you a golden opportunity to respond to comments and likes. You can also immediately address negative feedback or resolve issues. It is much more than a marketing platform. It’s an ideal channel for communicating with existing and future customers.
Our dynamic, relevant, timely ads firmly plant your brand in users’ minds. When they need your products and services, they’ll know where to find them. Your followers will take it from there. Word-of-mouth has never had such a broad reach.
In this digital age, there are more visual learners than ever. Furthermore, images and videos engage people and resonate with them much longer than text. We leverage Instagram to capture and hold users’ attention. We do it by using eye-catching, visually appealing ads that stand out.
It is crucial to success on Instagram. Popular hashtags like #fashion and #photooftheday won’t do much to distinguish your brand. We’ll come up with highly relevant niche words for your business and target market. We know lots of hashtag hacks to make them pay off.
Cross-promotion is one of the most effective ways to boost your following. We Post your content on Facebook, LinkedIn, Twitter, and other platforms. It encourages users to follow you on Instagram. We use these and different strategies to drive traffic to the platform where we get the most engagement rate from your target audience.
Leave everything to our Los Angeles Instagram Ad experts. They stay current on the frequent changes to the platform. They have the know-how and passion for delivering on-brand content and stunning photography. As they are social media savvy, they can generate customers and increase conversions. Thereby they will make your brand dominate the competition.
When it comes to reaching, Facebook is still king. More than 2.3 billion people use it every month. Facebook following is a diverse group of all ages, interests, and lifestyles. You can reach the masses or focus on users who have already visited your website.
Facebook users are just a few taps away from experiencing your products. When they click on a lead ad, a form pops up. Facebook has done most of the work by populating it with their contact information. Facebook then forwards the request for information, an email subscription, or an appointment directly to you.
Provided your ads are specific to your target audience, you could spend as little as a dollar a day advertising on Facebook. Google AdWords doesn’t come close to it for affordability. Facebook has four bidding options. We’ll help you choose the most cost-effective structure for your budget and campaign objectives.
Are you getting the most bang for your buck? Facebook Ads Manager can tell you. The analytics tool tracks a wide range of metrics, such as the number of ad appearances, and several actions per click. It also tracks cost per click, cost per like, and cost per conversion.
You never know. Your ad campaign could be the next “Deez Nuts” or “The Dress.” Facebook ads have high global reach potential if enough people like them, comment on them, and share them. Give us the chance to create ads that are clever, funny, or poignant enough to go viral all over Los Angeles.
Facebook groups are brand-friendly forums for engaging with potential customers. You can also take care of the customers you already have. It is your chance to be a good source of information, respond to feedback, and answer questions one-on-one. You can even use Messenger to send order confirmations and real-time shipping updates.
Again, Ads Manager provides a wealth of information on how ads perform. We continually analyze the data to ensure that you’re getting the best possible ROI. We frequently edit content and rethink the timing of ads, so they’re more likely to reach your audience.
CTRs on Facebook are healthier than ever as the platform continues to improve its advertising tools. Pink Shark marketing team will handle the creative and targeting end. To get your brand before the right consumers, we will show you unlimited options. There’s no better time to market on Facebook.
Improving conversion rates is just the beginning. Modern consumers want ongoing, engaging relationships with their favorite brands. Pink Shark will have your regulars coming back for more. We utilize Messenger Bots, quality posts and images, and engaging live video to build brand loyalty.