Through communication with you we discuss goals, desired costs for conversion, monthly ad budget, and any other requirements. We provide a specialized questionnaire to ensure that all points have been covered to create the most optimal advertising campaign
We take the time to learn about your services and/or products from their website and any other information we can find. We use this data to help us better understand their niche. During this stage we also research competitors, and their campaign strategies. We are able to collect enough information through this research, as well as Google to find the most
efficient keywords for targeting.
Through our research, we develop campaigns that highlight your most profitable products and services based on our data. We create campaign structures with segmentation for laser focused targeting, alongside trackability for efficiencies. We develop everything including keyword targeting, copywriting, extensions, negative keywords, Google Analytics, and more. Upon completion of development we submit to you for review and approval.
Once you have approved the campaigns, we will upload and launch them into Google. During the launch phase, the campaign statistics will take time to optimize as we are creating new ads. This means you can typically expect to see higher than average costs, which will soon level out.
Through multiple software systems, we are able to track and analyze data across multiple formats. This allows us to make informed decisions to update campaigns. This includes trackability
of sales, lead fills, signups, phone calls, and many other KPI’s that you express to be most important for your growth.
– Now that we’ve setup and launched your campaigns, it’s important for us to continuously optimize costs based on performance. We are able to make improvements based on data to effectively manage campaign budgets, keyword bidding and statuses, search terms, negative keywords, ads, a/b testing, display ads, display ad placements, product feeds, audiences, targeting, strategy testing, and much more. Looking to jumpstart your advertising campaigns today? Fill out the form below and we’ll schedule a call to give you a quote!