Revitalizing Internet Marketing Strategies in the New Year
Internet marketing strategies should be revised and reevaluated on a regular basis, and there is no better opportunity for undertaking that process than the New Year. If you haven’t done so in a while, the beginning of January is as good a time as any to undertake a content audit of your website, to run […]
Test Web Design Before Launching, and Frequently Thereafter
Web design elements must always tested. That testing must be thorough and it must recur regularly. It may be tempting to believe that if your website was designed professionally, then its general aesthetic and user interface will be more or less as advertised. Of course, the web design team should run a quality assurance test […]
Comfort and Dynamic Engagement: Web Design Trends for 2022
Web design trends always become a topic of rampant speculation around this time. Although there is still a month and a half left until the end of 2021, plenty of digital marketing and design professionals are already offering up their thoughts on what the defining features of top-tier ecommerce sites will be in 2022. Far […]
Streamlining: Don’t Overdo This Principle of Web Design
It should go without saying that a core principle of web design is speed of navigation. The entire marketing strategy for an online business should be built, in part, around the idea of directing the right users toward the right content, with the fewest stops along the way. Toward that end, search engine optimization should […]
Redesign Projects Should Set Your Site Apart Just Enough
By observing recent redesign projects, you’ll see that successful sites copy some trendy elements, but prioritize uniqueness elsewhere.
Don’t Let Site Visitors Cling to Old Web Design
If your site lasts a long time, it may have to completely change its web design at times. Don’t let visitors tell you otherwise.
Make Your Site Like a Movie with a Los Angeles Web Design Company
It’s not unreasonable to expect a Los Angeles web design company to provide a cinematic experience for visitors to your website. People who have been working in the shadow of the Hollywood sign should probably have a keen sense of grandeur and an understanding of how to tell an effective story. To be clear, “cinematic […]
Professional Web Designers Guide a Visitor’s Eye
In a recent post, I pointed to current trends in search engine optimization. What I did not mention is that the underlying research has lessons to teach professional web designers, too. Site owners have no say over how their information is presented to consumers by the search engin““““““““““““““`es. But consumers’ interactions with those search engines […]
Local SEO Company Needs Web Design Experts
A local SEO company can work much more effectively to drive traffic to your site if that site is well-designed. It may be natural to think of design and optimization as two separate things. But sometimes they are so intimately linked as to be inseparable. Web design should naturally focus on creating a site that […]