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Tag: analytics

Home Posts Tagged "analytics"

Test Web Design Before Launching, and Frequently Thereafter

December 16, 2021Edward Carneyaesthetic, analytics, contractors, responsive web design, user experience

Web design elements must always tested. That testing must be thorough and it must recur regularly. It may be tempting to believe that if your website was designed professionally, then its general aesthetic and user interface will be more or…

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Last Minute Social Media Marketing for Holiday Retailers

December 9, 2021Edward Carneyanalytics, content marketing, customer engagement, holiday marketing, integrated strategy

There are just over two weeks until Christmas – enough time for a major social media marketing push before fulfilling the last batch of online orders or welcoming last minute holiday shoppers into your brick-and-mortar establishment. If your company was…

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Reestablish Consumer Trust with Alternative Online Advertising

November 18, 2021Edward Carneyalgorithms, analytics, industry trends, pubic relations, social media

Online advertising appears to be going through a pretty chaotic phase right now. Costs for ad-buys are increasing at the same time that retailers and other businesses are struggling with shortages of various goods. Meanwhile, the backlash against social media’s…

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Comfort and Dynamic Engagement: Web Design Trends for 2022

November 11, 2021Edward Carneyaesthetic, analytics, industry trends, psychology, user experience

Web design trends always become a topic of rampant speculation around this time. Although there is still a month and a half left until the end of 2021, plenty of digital marketing and design professionals are already offering up their…

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SEO Best Practices Turn Blog Entries Into Evergreen Content

October 27, 2021Edward Carneyanalytics, blogging, Content, Conversion, search engine optimization

Regular blog updates are high on the list of SEO best practices. The provide a steady stream of new content while providing the site owner or digital marketing team with an opportunity to demonstrate authority on the most up-to-date topics…

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Search Engine Optimization as Part of a Marketing Strategy

July 8, 2021Edward Carneyanalytics, branding, customer engagement, integrated strategy, keywords

On any given list of tasks that people should master as part of their overall marketing strategy, search engine optimization is likely to fall near last place. This isn’t to say that people generally disregard its role in marketing, but…

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Building Your Online Business with Strategic Steps and Partnerships

July 1, 2021Edward Carneyanalytics, business planning, client relations, contractors, integrated strategy

When building your online business from the ground up, part of the challenge lies in deciding what you can do on your own and what requires professional assistance. Beyond that, when you start enlisting web service professionals to provide that…

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Must an SEO Campaign Change to Keep Up with Search Algorithms?

June 10, 2021Edward Carneyalgorithms, analytics, Google Update, search engine rankings, YouTube

It often happens that when a client company finds out about changes to the Google search algorithm, it feels the need to interrogate its web services provider over prospective changes to their SEO campaign. But this line of inquiry usually…

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Digital Marketing Automation for Smaller Companies

June 1, 2021Edward Carneyanalytics, automation, customer engagement, small business marketing, user experience

As the range of available tools for digital marketing continues to expand, so will the range of opportunities for marketing automation. But entrepreneurs and online businesses should be wary of drawing the wrong conclusion from this trend. The growth of…

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Video Advertising and Search Engine Optimization

May 20, 2021Edward Carneyanalytics, competitive research, search engine optimization, video, YouTube

You may be surprised to learn that video advertising is rarely a part of the online marketing strategy for small businesses, even in 2021. Only about nine percent of small businesses even report being active on YouTube, and there’s no…

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