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The market analysis firm Clutch recently conducted a survey whose results should be pretty alarming to any Los Angeles SEO company. It underscored the unfortunate disregard for SEO in the current digital marketplace, as more and more website owners are focused on the instant gratification of social media marketing, to the exclusion of strategies that are equally effective but take some time to build.

According to the survey, a staggering 44 percent of those who were surveyed said that their companies make no investment of time or money into search engine optimization. The roughly 500 participants represented companies with at least 100 employees and with a wide range of revenues. Given the number of West Coast companies that fit the bill, it’s a wonder that any Los Angeles SEO company manages to stay in business.

In fairness, though, I’m not sure that such a company should stay in business if SEO is its sole focus. As I’ve said many times on this blog, one of the best means of improving marketing outcomes is by adopting an integrated strategy and putting SEO, social media, and other forms of digital marketing into mostly the same hands. Still, clients shouldn’t force the providers of those services to let SEO become a vestigial part of their operations.

Marketers must impress upon their clients the importance of boosting their rankings and driving traffic to their site by means other than direct outreach through e-mail and social media. A Los Angeles SEO company should be able to show its clients what the results of this strategy can look like, especially if it has access to information about other aspects of the client’s marketing strategy. Social media has an important role in most such strategies, but it can’t be expected to reach people who aren’t already engaging with a company, but are looking for something new and have no resources to rely on but Google.

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