Building Up from Local to International SEO

International SEO strategies can be built upon the foundation of a company’s domestic strategy for digital marketing. But the two are very unlikely to be identity, so when you are attempting to expand existing practices to include international SEO, it’s important that you avoid simply copying and pasting, unless you follow that up with rigorous […]

Last Minute Social Media Marketing for Holiday Retailers

There are just over two weeks until Christmas – enough time for a major social media marketing push before fulfilling the last batch of online orders or welcoming last minute holiday shoppers into your brick-and-mortar establishment. If your company was forward-thinking, it probably designed a holiday marketing strategy shortly after – or even sometime before […]

Holiday Marketing Strategy for another Atypical Year

A question for all ecommerce business owners: Have you mapped out your holiday marketing strategy yet? If not, it’s fair to say that you’re probably falling behind and should try to make up ground as quickly as possible. It’s often said that the holidays come earlier every year. But this year, that isn’t just an […]

Innovative User Experience and Responsive Web Design

Responsive web design has been a key feature in the success of a website’s performance for many years. Practically every website is sure to have some visitors using desktop and laptop web browsers while others reach the site via tablets and phones. The different screens obviously bring with them different requirements for a user-friendly and […]

A More Positive Future Audience for Social Media Marketing

For many years, the growth of social media marketing has coincided with the growth of online polarization and negative interactions. We’re not suggesting that there’s any direction connection between branded messaging and the general public’s online behavior. We’re just pointing out an unfortunate fact of life in the age of social media. It’s all the […]

Search Engine Optimization as Part of a Marketing Strategy

On any given list of tasks that people should master as part of their overall marketing strategy, search engine optimization is likely to fall near last place. This isn’t to say that people generally disregard its role in marketing, but rather that they tend to think of it as an afterthought – something that needs […]

Streamlining: Don’t Overdo This Principle of Web Design

It should go without saying that a core principle of web design is speed of navigation. The entire marketing strategy for an online business should be built, in part, around the idea of directing the right users toward the right content, with the fewest stops along the way. Toward that end, search engine optimization should […]

Asking for Reviews on Social Media Need Not Be an Illicit Act

Online retailers frequently solicit reviews on social media, sometimes offering incentives for consumers to provide them? Are solicited reviews legitimate, and do those incentives constitute a bribe? We think the answer is more complicated than it might appear at first glance. This topic is very much in the news right now because several tech industry […]

Digital Marketing Automation for Smaller Companies

As the range of available tools for digital marketing continues to expand, so will the range of opportunities for marketing automation. But entrepreneurs and online businesses should be wary of drawing the wrong conclusion from this trend. The growth of marketing automation does not mean that you will soon be able to install an app […]

Planning Your Post-Pandemic Marketing Strategy

The Covid-19 pandemic is by no means over, least of all in the Los Angeles area where our offices are located. But vaccine distribution is well underway and the Biden administration has speculated that there may be shots available for everyone by as early as May. Although it will still take some time for life […]