Email Isn’t Better Than Social Media Marketing If You Don’t Use Both
Last month, an article at Entrepreneur.com made the overly-broad declaration that “email marketing is better for your business than social media.” Being addressed to an audience of no-one-in-particular, this statement seemed to imply that it doesn’t even matter what “your business” is or how you’ve structured your digital marketing campaign. These sorts of things always […]
Lessons from a Successful Teen’s Marketing on TikTok
Rolling Stone just published an article on how one teen music artist has been marketing on TikTok, and it’s a potentially insightful case study involving what is still a relatively new social marketing platform. The piece deals with 17-year-old Tate McRae, who signed a contract with RCA last year after her music found some success […]
Can Social Media Marketing Overcome its New “Dilemma”?
Social media marketing faces constant challenges from those who see the dark side of popular platforms. But they can always be overcome.
Don’t Let Site Visitors Cling to Old Web Design
If your site lasts a long time, it may have to completely change its web design at times. Don’t let visitors tell you otherwise.
Search Engine Optimization May Be Needed for Customer Retention
If ecommerce was just supplemental for you, search engine optimization might not have been necessary. Coronavirus has helped change that.
When Web Design Comes Close to Hands-on Experience
Covid-19 has made it necessary to find digital alternatives to in-person experiences. Their usefulness will last long past the pandemic.
A Unique Approach to Promote Content on Social Media
Social media advertising is an important means of driving traffic to your website. But once people click through, it’s equally important that they find quality content on site. It’s been a common refrain on this blog that modern search engine optimization is mostly about demonstrating your expertise on a relevant topic. Algorithms and human beings […]
Make Your Site Like a Movie with a Los Angeles Web Design Company
It’s not unreasonable to expect a Los Angeles web design company to provide a cinematic experience for visitors to your website. People who have been working in the shadow of the Hollywood sign should probably have a keen sense of grandeur and an understanding of how to tell an effective story. To be clear, “cinematic […]
The Role of Influencers in Digital Marketing in 2020
A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason for skepticism than he was ready to admit. This isn’t to say that I’m coming […]
Social Media Marketing Faces Organic Changes
Certain kinds of social media marketing may soon have to rely more heavily on organic methods of reaching an audience. That’s because at least where Twitter is concerned, paid ads will be off-limits to political messaging. It’s not entirely clear what will be considered politically motivated social media marketing. But it’s safe to assume that […]
