Web Scraping and the Demands of Data-Driven SEO

In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from web design down to external marketing as pieces of the same larger picture. Such integrated […]

Future Still Uncertain after 32 Years of Web Design and Digital Marketing

The concept of web design has now been evolving for more than three decades. March 12 marked the 32-year anniversary of the creation of the World Wide Web and the start of life for the internet as we know it. It wasn’t long after that date in 1989 that web browsers came on the scene […]

E-Commerce Marketing Demands Professional Data-Collection Tools

In e-commerce marketing, every click that brings someone to a website is a source of potentially valuable data. Site owners may not always know how to capture that data, much less analyze it and feed it back into an e-commerce marketing strategy. But if that site partners with a Los Angeles marketing firm, it can […]

Should an Internet Marketing Company Still Have Faith in Facebook?

At least from the perspective of an internet marketing company, the latest developments in the Facebook data scandal constitute the biggest story of the past week. It creates fertile ground for speculation about the long-term impact that it will have on both advertisers and users. I don’t claim to have particularly authoritative insight into that […]