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Tag: data

Home Posts Tagged "data"

Web Scraping and the Demands of Data-Driven SEO

December 2, 2021Edward Carneyalgorithms, competitive research, data, integrated strategy, search engine rankings

In discussing SEO and web marketing strategies, this blog has repeatedly called attention to the importance of both competitive research and a broad range of data. It has also emphasized the value of integrated strategies that treat each element from…

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Future Still Uncertain after 32 Years of Web Design and Digital Marketing

March 16, 2021Edward Carneydata, Facebook, general strategy, industry trends, web design

The concept of web design has now been evolving for more than three decades. March 12 marked the 32-year anniversary of the creation of the World Wide Web and the start of life for the internet as we know it….

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E-Commerce Marketing Demands Professional Data-Collection Tools

October 18, 2019Edward Carneyanalytics, competitive research, consumer profile, data, integrated strategy

In e-commerce marketing, every click that brings someone to a website is a source of potentially valuable data. Site owners may not always know how to capture that data, much less analyze it and feed it back into an e-commerce…

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Should an Internet Marketing Company Still Have Faith in Facebook?

March 30, 2018Edward Carneydata, Facebook, public relations, scandal, social media

At least from the perspective of an internet marketing company, the latest developments in the Facebook data scandal constitute the biggest story of the past week. It creates fertile ground for speculation about the long-term impact that it will have…

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