Traditional Partnerships vs. Algorithms in Web Marketing

The placement of a company’s web marketing is often handled by algorithms. You’re probably well aware of the basic formula: You play the Google or Amazon ad platform, or maybe a local web marketing company, for the privilege of running your ads, but the question of where those ads appears is left up to the […]

Los Angeles SEO Company: Not Just for Targeting Millennials

When people reach out to a Los Angeles SEO company, it is often with the assumption that firms in a trendy, urban setting will have unique insights into marketing to young people, or the much-discussed millennial generation. On the other hand, some people who are looking for youth-focus in their online marketing campaign may look […]

The Offline Role of a Web Marketing Agency

In previous posts, I have tried to emphasize the value of using a web marketing agency that can provide multiple services with equivalent effectiveness. Search engine optimization, social media management, web development: all of these things function better form marketing purposes if they are integrated together. A web marketing agency should be able to demonstrate […]

A Web Marketing Company that Breaks the Mold Can Help Save the Web

The Content Marketing Institute has just published an interesting article criticizing the current state of web marketing.1 It concludes that traditional advertisements are harming the modern landscape of the internet, while massive companies like Google hold back innovation in the web marketing industry. The article specifically calls attention to what one might describe as “black […]

A Local Web Design Company Should Fill Many Roles

From time to time, you might encounter articles around the web that ask which is the more important contractor: your local web design company or your local SEO company. The first of these creates an engaging product for your visitors, so they will stay on the page and come back later. The second directs people […]

Web Marketing: Always Worthwhile, Not Always Effective

When I originally saw this article at Promotion World, I was amazed by the fact that the author felt the need to ask the title question: “When is internet marketing worthwhile.” So I was relieved when I read on to see that he knew the obvious answer. The concept of internet marketing is always worthwhile, […]

Internet Marketing Tools Should be Used by Experts

Entrepreneur ran an article two weeks ago in which a contributing online marketing expert gave an overview of seven tools that he recommends people invest in for the success of various aspects of their marketing campaigns. It serves as a useful introduction to those tools, although the list is by no means comprehensive, and actually […]