Email Isn’t Better Than Social Media Marketing If You Don’t Use Both

Last month, an article at Entrepreneur.com made the overly-broad declaration that “email marketing is better for your business than social media.” Being addressed to an audience of no-one-in-particular, this statement seemed to imply that it doesn’t even matter what “your business” is or how you’ve structured your digital marketing campaign. These sorts of things always […]

Even Now, Not Everyone is Using SEO and Content Marketing Together

In the past few days, both Entrepreneur.com and MemeBurn have posted articles offering analysis and advice about the combination of search engine optimization and content marketing strategies. Entrepreneur suggests that people who’ve retained outmoded thinking tend to focus on SEO in isolation, while MemeBurn feels that SEO and content marketing have actually been viewed as […]