Before Lockdowns End, Consider Marketing on TikTok

Marketing on TikTok may become more popular on the back of the coronavirus pandemic. That is one potential takeaway from a recent article in SF Gate that suggested the short video-sharing platform is “the social media app you need to get through” the crisis. That idea comes from two basic facts of life during these […]

What Can Generation Z Teach Social Media Professionals?

Social media professionals are coming to the point at which they have to start seriously considering the preferences of “Generation Z.” People finally seem to be getting over the habit of using “Millennial” to describe anyone younger than themselves, now that the older Millennials are pushing 40. That puts the tentatively-named Generation Z somewhere around […]