Positive Outlook for VR and AR in Digital Marketing

September 7, 2020Edward CarneyNo commentsclient relations, crisis marketing, industry trends, marketing strategy, web design

More industry professionals are beginning to recognize the roles VR and AR can play in digital marketing.

Don’t Let Site Visitors Cling to Old Web Design

August 28, 2020Edward CarneyNo commentsaesthetic, customer engagement, Facebook, industry trends, social media

If your site lasts a long time, it may have to completely change its web design at times. Don’t let visitors tell you otherwise.

TikTok May Aid Social Media Marketing Even if it’s Shut Down

August 21, 2020Edward CarneyNo commentsindustry trends, marketing strategy, public relations, social media politics, TikTok

Though there’s a risk of TikTok being shut down, it remains a proving ground for new social media marketing skills.

Political Conflict Changes the Audience for Social Media Marketing

May 30, 2020Edward CarneyNo commentsclient relations, industry trends, Politics, social media, twitter

Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act…

Voice Search Optimization Might Get a Boost After Lockdowns

May 23, 2020Edward CarneyNo commentsindustry trends, news, search engine optimization, voice search, VSO

Voice search optimization has been steadily growing in importance as part of a broader SEO strategy. There’s really no question about whether this trend will continue over the long term. But one thing that’s much less certain is the short-term…

Before Lockdowns End, Consider Marketing on TikTok

May 2, 2020Edward CarneyNo commentscrisis marketing, generation Z, industry trends, influencer marketing, TikTok

Marketing on TikTok may become more popular on the back of the coronavirus pandemic. That is one potential takeaway from a recent article in SF Gate that suggested the short video-sharing platform is “the social media app you need to…

New Feature Brings Instagram’s Interface to Marketing on Twitter

March 7, 2020Edward CarneyNo commentsindustry trends, marketing strategy, Snapchat, social media marketing, twitter

Marketing on Twitter may soon involve a whole new tool, if beta testing of “fleets” proves successful. The feature is currently having a trial run in Brazil, but early reports suggest that it’s on its way to being adopted by…

The Role of Influencers in Digital Marketing in 2020

January 11, 2020Edward CarneyNo commentsclient relations, customer engagement, industry trends, influencer, social media marketing

A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason…

Web Design Experts Get Started on a New Decade

January 4, 2020Edward CarneyNo commentsclient relations, e-commerce, industry trends, user experience, web development

Web design experts routinely greet the New Year with speculation about the sorts of trends in user experience that will be popular in the coming months. This year is certainly no exception. And now that it’s 2020, some web design…

Professional Web Designers Guide a Visitor’s Eye

December 6, 2019Edward CarneyNo commentsaesthetic, industry trends, layout, visual hierarchy, web design style

In a recent post, I pointed to current trends in search engine optimization. What I did not mention is that the underlying research has lessons to teach professional web designers, too. Site owners have no say over how their information…

Tag: industry trends