Digital Marketing: More Local Than You Think

March 3, 2022Edward Carneyindustry trends, integrated strategy, local marketing, local SEO, social media

Digital marketing is unique in the history of the marketing industry because of its ability to reach a global audience instantaneously. The international appeal of online communication makes it easy to think of that global reach as the primary driver…

Reestablish Consumer Trust with Alternative Online Advertising

November 18, 2021Edward Carneyalgorithms, analytics, industry trends, pubic relations, social media

Online advertising appears to be going through a pretty chaotic phase right now. Costs for ad-buys are increasing at the same time that retailers and other businesses are struggling with shortages of various goods. Meanwhile, the backlash against social media’s…

Comfort and Dynamic Engagement: Web Design Trends for 2022

November 11, 2021Edward Carneyaesthetic, analytics, industry trends, psychology, user experience

Web design trends always become a topic of rampant speculation around this time. Although there is still a month and a half left until the end of 2021, plenty of digital marketing and design professionals are already offering up their…

Innovative User Experience and Responsive Web Design

October 14, 2021Edward Carneycustomer engagement, industry trends, mobile web design, responsive web design, user experience

Responsive web design has been a key feature in the success of a website’s performance for many years. Practically every website is sure to have some visitors using desktop and laptop web browsers while others reach the site via tablets…

A More Positive Future Audience for Social Media Marketing

July 15, 2021Edward Carneycustomer engagement, industry trends, public relations, social media politics, social media strategy

For many years, the growth of social media marketing has coincided with the growth of online polarization and negative interactions. We’re not suggesting that there’s any direction connection between branded messaging and the general public’s online behavior. We’re just pointing…

Control versus Controversy in Social Media Marketing

April 2, 2021Edward Carneycontractors, crisis marketing, industry trends, public relations, social media strategy

Social media marketing used to be a fairly straightforward and freewheeling way of keeping in touch with your customers and your target audience. It would be overly dramatic to say that that role has changed across the board, but it…

Choose SEO Terms That Recognize Large-Scale Changes

March 27, 2021Edward Carneyconsumer profile, crisis marketing, industry trends, keywords, search engine optimization

In our previous post, we talked about how digital marketing may or may not being return to normal, now that the end of the pandemic seems to be within view. This time, we’d like to unpack that topic a little…

Planning Your Post-Pandemic Marketing Strategy

March 23, 2021Edward Carneycrisis marketing, customer engagement, general strategy, industry trends, marketing strategy

The Covid-19 pandemic is by no means over, least of all in the Los Angeles area where our offices are located. But vaccine distribution is well underway and the Biden administration has speculated that there may be shots available for…

Future Still Uncertain after 32 Years of Web Design and Digital Marketing

March 16, 2021Edward Carneydata, Facebook, general strategy, industry trends, web design

The concept of web design has now been evolving for more than three decades. March 12 marked the 32-year anniversary of the creation of the World Wide Web and the start of life for the internet as we know it….

Viral Marketing Attracts Both Spectators and Cynics

December 4, 2020Edward Carneyconsumer profile, industry trends, public relations, social media, viral marketing

The concept of viral marketing has been around for a long time now. It has gone through many different iterations; it has been formalized and demystified by marketing companies; and it has become so familiar to consumers that many of…

Tag: industry trends