Revitalizing Internet Marketing Strategies in the New Year

Internet marketing strategies should be revised and reevaluated on a regular basis, and there is no better opportunity for undertaking that process than the New Year. If you haven’t done so in a while, the beginning of January is as good a time as any to undertake a content audit of your website, to run […]

When Social Media Influencers Are Exposed, Clients May Suffer

Social media influencers in both Germany and France have been confronted by tests of their ethics in the midst of Covid-19 vaccine efforts, and there’s little question that their experiences have implications for other areas of the world, including the United States. Several Europeans with high follower counts on YouTube, TikTok, and Instagram have come […]

Before Lockdowns End, Consider Marketing on TikTok

Marketing on TikTok may become more popular on the back of the coronavirus pandemic. That is one potential takeaway from a recent article in SF Gate that suggested the short video-sharing platform is “the social media app you need to get through” the crisis. That idea comes from two basic facts of life during these […]