Search Engine Optimization as Part of a Marketing Strategy

On any given list of tasks that people should master as part of their overall marketing strategy, search engine optimization is likely to fall near last place. This isn’t to say that people generally disregard its role in marketing, but rather that they tend to think of it as an afterthought – something that needs […]

Choose SEO Terms That Recognize Large-Scale Changes

In our previous post, we talked about how digital marketing may or may not being return to normal, now that the end of the pandemic seems to be within view. This time, we’d like to unpack that topic a little bit, with specific reference to how businesses and their marketing contractors choose SEO terms to […]

Avoid Unnatural Language When Choosing SEO Search Terms

You’re almost certain to spot unnatural-sounding options when choosing SEO search terms, but you should always tweak them.

SEO Analysis: Avoiding Keyword Repetition

Effective SEO analysis should help you dedicate one page to each target keyword.

Has Coronavirus Impacted Your SEO Strategy?

SEO strategy can be substantially affected by local and/or world events. Depending on the details and the ways in which your company adapts to circumstances, these effects can last for a few weeks or for the life of your business. The coronavirus pandemic has had a tremendous impact on many businesses throughout the country and […]

LSI Keywords for SEO

Previously, essential words would effortlessly rank a website page just by embedding a lot of it into one article. Google now rebuffs the individuals who do that and everybody fears decisive word stuffing and over-enhancing. So what caution can we take to keep ourselves from being penalized? Google affirms that by utilizing more Latent Semantic […]