Growing Scrutiny Plagues Social Media Marketing

Social media marketing can sometimes be like navigating a mine field. I’ve said as much in the past, focusing on the risks of consumer backlash and “cancel culture.” But as time goes on, there are more and more dangers lurking. Your social media presence is vital to your brand, but it can also be an […]

Social Media Influencers Blur the Lines of Paid Advertising

It was widely reported this past week that the Food and Drug Administration was working to crack down on companies that use social media influencers to advertise vaping products. The move is a response to what has been described as an “epidemic” of underage use of nicotine-containing flavor oils. It is also an illustration of […]

New Laws Pose Challenges to Social Media Company Efforts

Legal changes in multiple countries could change how a social media company is expected to do business, on both a local and a global scale. The appropriateness of relevant laws may be a matter of debate, but they reflect the fact that the internet in general is becoming a more tightly regulated place. It was […]

A Social Media Company is Now More Important for Politicians

On Friday, Slate reported upon a federal court’s ruling that public officials cannot block social media users for their criticism. The ruling followed from a class action lawsuit filed against President Donald Trump by users who had apparently be blocked for this reason. The Slate article begins by saying that the ruling has “clear implications” […]