Always Avoid a Robotic Digital Marketing Strategy

This may seem like a strange notion, but a professionally-managed digital marketing strategy can make you seem more human. The impersonal nature of online communication is a problem for anyone who wants to connect with prospective customers, clients, or partners. In traditional marketing, there’s only a certain amount of distance between a pitch and its […]

Social Media in Drip Marketing

If you’re not sure what “drip marketing” is, Cleverism has published a well-written and thorough explanation, complete with a list of key benefits, best practices, and different means by which this type of marketing can be implemented. It is well worth reading the entire article if this is a topic of interest to you. Or […]

Purchasing Leads vs. Organic Leads

Any time you find your business targeting a specific set of potential consumers instead of just advertising to a general audience, you’re engaging in a process that begins with lead generation. Prior to the internet age, that practice might have focused on soliciting names and contact information at trade shows or simply purchasing existing information from […]