Why Social Media Companies Must Approach Each Platform Differently

Social media companies can, of course, utilize memes as a way of promoting their client brands. But did you realize that memes can also convey instructions about how social media companies should approach their everyday work? And would you have guessed that 74-year-old country music superstar Dolly Parton would be the originator of one such […]

How Wendy’s Social Media Team Dodged a Bullet

Social media is a fickle mistress. When you put your faith in a Los Angeles social media company to manage your accounts, it can catapult you to blockbuster levels of exposure or put you through the ringer of Hollywood-style scandal. Many countries have learned these lessons individually, but I’d say that few have learned them […]