Why Facebook Advertising is an Investment for the Future

Facebook advertising probably doesn’t hold the same appeal for all marketers as it did several years ago. But wariness of the brand doesn’t reflect its stubborn potential. It would be foolish to remove Facebook advertising from your overall digital marketing strategy. And a continued commitment to the social media giant may well pay off hugely […]

Social Media has Truly Entered the Political Process

In May, President Obama finally acquired an official Twitter account and shattered previous records by acquiring one million followers in less than 24 hours. Now, the Washington Post’s Julie Eilperin has published an in-depth article on the relationship between the Obama administration and social media, which goes back long before the POTUS Twitter account launched. Calling Barack Obama […]